Tag results for "audience measurement" for October 2015
- TiVo To TV Ratings Marketplace: How's Free, Is Free Good Enough For You?TiVo this morning unveiled a new pricing strategy for its TV ratin ...
- Digging Deeper Into Nielsen's New Measurement PlansThe ratings service has talked about a total media measurement tool f ...
- Viacom Taps Zilberbrand For Audience Science PostBuilding its research efforts, as well as pursuing its "non-Nielsen monetization" strateg ...
- Measurement Miscues Abound, Poltrack SaysThe CBS research chief, speaking at Advertising Week on Wednesday, said th ...
