- Facebook's Atlas Faces Ad-Serving Challenges
Around the Net in Real-Time, Tobi Elkin - Monday, February 29, 2016
AdExchanger's Sarah Sluis reports on Facebook's Atlas' challenges in serving the mark ...
- Four-Year-Old Snapchat Signs Measurement Deal With 93-Year-Old Audience Measurement Firm
Mediapsssst, Richard Whitman - Thursday, February 25, 2016
Snapchat has signed a deal with Nielsen to provide marketers with digit ...
- Snapchat Snaps Nielsen For 3V Ad Ratings
Mobile Marketing Daily, Joe Mandese - Thursday, February 25, 2016
Nielsen Wednesday said its Digital Ad Ratings have been selected by Snapch ...
- How Many DSPs Does A Brand Need?
Real-Time Daily, Tobi Elkin - Wednesday, February 24, 2016
Demand-side platforms (DSPs) are plentiful, and marketers frequently use several. But ...
- Mail Online Sets New Record For Daily Traffic
Around the Net In MAD London, Sean Hargrave - Friday, February 19, 2016
Mail Online achieved a new record average daily unique browser figure ...
- Podcasts Face Ad Hurdles Over Concerns About Measureent And Scale
Around the Net in Real-Time, Tobi Elkin - Thursday, February 18, 2016
The Wall Street Journal Reports that podcasts, while a hit with listene ...
- Soon, We Might Know Who's Watching Netflix
VidBlog, P.J. Bednarski - Thursday, February 18, 2016
Coming soon: ComScore says its new Total Home Panel will be ab ...
- Better Measurement: It's A Give And Take
VidBlog, P.J. Bednarski - Monday, February 1, 2016
The now completed merger of comScore and Rentrak, and Nielsen's Total Audien ...