- GfK Strikes Deal With Big 3 DMPs, Offers Key MRI Segments For Online Targeting
MediaDailyNews, Joe Mandese - Monday, March 31, 2014
Media audience researcher GfK MRI has struck deals with three of t ...
- Audience Targeting Changes TV Advertising
Real-Time Daily, Mike Welch - Thursday, March 27, 2014
The ability to target a specific audience on TV like you wou ...
- Facebook Expands Lookalike Audience Targeting
Social Media & Marketing Daily, Mark Walsh - Tuesday, March 25, 2014
Facebook on Tuesday introduced new targeting criteria for its lookalike audiences to ...
- Neustar Unveils New Platform, Claims It's The Most Unified Consumer One, Yet
Real-Time Daily, Joe Mandese - Monday, March 24, 2014
When Neustar acquired Aggregate Knowledge, a leading independent online data management platfor ...
- Forget Millennials, Gen X And Baby Boomers Driving Auto Ads
RTBlog, Tyler Loechner - Thursday, March 20, 2014
RadiumOne, a demand-side platform (DSP), has found that people ages 45-54 a ...
- Yandex Acquires KitLocate, Integrates Geolocation Into Mobile Search Team
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 18, 2014
Russia's search engine Yandex has acquired Israeli startup KitLocate. The company develo ...
- TBS Sitcom "Cougar Town" Has Big Second-Screen Tie-In With Target Tonight
Around the Net in Video, P.J. Bednarski - Tuesday, March 18, 2014
Target will feature dozens of products on a new episode of t ...
- AudienceXpress Brings Product Purchasing, Online Behavior Data To TV Audience Targeting
Real-Time Daily, Joe Mandese - Thursday, March 13, 2014
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefi ...
- Cox Media's Austin American-Statesman Launches Mobile App @SXSWi
Show Daily, Laurie Sullivan - Friday, March 7, 2014
Cox Media Group's local news outlet, Austin American-Statesman, released a mobile entertainme ...