- WideOrbit Acquires Castfire For On-Demand Monetization
MediaDailyNews, Erik Sass - Friday, December 26, 2014
WideOrbit, which provides advertising management software for media companies, is bolstering i ...
- Oracle Buys Datalogix In Quest To Be A Data Powerhouse
Real-Time Daily, Tyler Loechner - Monday, December 22, 2014
Oracle made its data play clear after acquiring DMP BlueKai earlier th ...
- SMG Launches Location Analytics Platform With PlaceIQ
Real-Time Daily, Tyler Loechner - Friday, December 19, 2014
Automating the way that location-based ads are delivered and analyzed, Publicis Groupe ...
- Behavioral Targeting Boosts Viewability Rates, Study Finds
Real-Time Daily, Tyler Loechner - Wednesday, December 17, 2014
The IAB is urging marketers to aim for 70% viewability on campaig ...
- Will Agencies Be Left Behind In The People-Based Marketing Revolution?
MAD, Matt Keiser - Tuesday, December 16, 2014
Regardless of your opinion about advertising agencies, one thing is not ...
- Ditto Labs Brings Image Recognition To Social Audience Targeting
Real-Time Daily, Tyler Loechner - Wednesday, December 17, 2014
Ditto Labs, an image recognition platform, on Tuesday announced an upgrade ...
- Havas Taps FuturesMedia For 'Programmatic TV' Access
Real-Time Daily, Tyler Loechner - Tuesday, December 16, 2014
Programmatic TV has dominated headlines in recent weeks, and though some conte ...
- Industry Speculates On Facebook's Post-Bing Play, Will It Include Search?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 15, 2014
Facebook's advertising platform was not greatly impacted by dropping Bing because t ...
- People-Based Targeting Takes Center Stage In A Keywordless World
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 12, 2014
Keywords have transitioned to a new role in search engine marketing ...
- Posterscope Launches Real-Time Outdoor Media Trading: Signs Outfront, Lamar From Supply-Side
Real-Time Daily, Joe Mandese - Friday, December 12, 2014
Dentsu Aegis Network's out-of-home agency Posterscope this morning unveiled what it clai ...
- Facebook Tools Offer Improved Targeting
Around the Net In MAD London, Sean Hargrave - Thursday, December 11, 2014
Facebook is promising publishers "better targeting" and "more intelligence" with the laun ...
- PubMatic Taps 140 Proof For New Audience Profiles
Real-Time Daily, Tyler Loechner - Tuesday, December 9, 2014
140 Proof, a mobile ad targeting firm, on Tuesday announced a partnersh ...
- 'People' Taps Poshly For Consumer Intel
MediaDailyNews, Erik Sass - Monday, December 8, 2014
"People" magazine is moving to expand its access to audience data throu ...
- The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
Real-Time Daily, Joe Mandese - Friday, December 5, 2014
Marketing, especially the frequently cutthroat world of retail, has always been ...
- Real-Time With TubeMogul CMO Eadie On New Programmatic TV Platform
RTBlog, Tyler Loechner - Friday, December 5, 2014
TubeMogul this week launched a self-serve software platform for programmatic TV ...
- Beacons Living in the Shadow of Mobile Holiday Shopping
MobileShopTalk, Chuck Martin - Wednesday, December 3, 2014
In the world of mobile commerce, all attention has been focused ...
- Prime Time Is App Time, But The Impulse to Download Was Sparked Earlier In The Day
Data and Targeting Insider, Steve Smith - Tuesday, December 2, 2014
Mobile behaviors are subtle and sometime inscrutable. Just because people are leani ...