- ComScore Finds Xaxis Outperforms Its Benchmark
RTBlog, Tobi Elkin - Thursday, March 31, 2016
On Wednesday, comScore released the results of a global validation study th ...
- Integral Ad Science Bows Mobile In-App, Pre-bid Targeting Segment For Brand Safety
Real-Time Daily, Tobi Elkin - Wednesday, March 30, 2016
Integral Ad Science is trying to help advertisers lessen the risk ...
- AdTheorent Partners With Placed To Offer Real-Time Campaign Optimization
Real-Time Daily, Tobi Elkin - Wednesday, March 30, 2016
AdTheorent on Tuesday said it's now offering real-time digital campaign optimization throu ...
- Jewish-Focused Online Ad Network Courts Marketers
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
There's a new way to target niche audiences: The Jewish Ad Netwo ...
- Facebook Offers Tips On How To Navigate Its Auction
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
In a detailed blog post, Facebook explains how its auctions work, offeri ...
- Square Partners With Facebook To Offer Ads That Can Be Gauged
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
The New York Times reports on Square's new integration with Facebook. Announc ...
- How Facebook Marketed "Straight Outta Compton" By Race
The Social Graf, Erik Sass - Tuesday, March 22, 2016
"Straight Outta Compton" was one of last year's biggest surprise hits, a ...
- TV Makers Well Positioned For Ad-Tech Upside: Lotame's Doron Wesly
Around the Net in Real-Time, Tobi Elkin - Monday, March 21, 2016
Lotame SVP and CMO Doron Wesly told Beet.TV that TV makers a ...
- Could Tailored Ads Be The Answer To Ad Blocking?
MAD London, Jason Mander - Monday, March 21, 2016
The data shows that serving better, more targeted ads is one ...
- What Does AOL's Acquisition Of AlephD Mean? Q&A With ONE By AOL's Eldad Persky
Real-Time Daily, Tobi Elkin - Friday, March 18, 2016
AOL continues to buff up its ad-tech stack via acquisitions. ONE ...
- Drawbridge CEO: 'Programmatic Has Led the Charge For Cross-Device'
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
Street Fight features an interview with Drawbridge founder Kamakshi Sivaramakrishnan who discusses t ...
- Avoid The Tyre Kickers And Focus On The Profitable Personas
MAD London, Hellena Marsh - Tuesday, March 15, 2016
It's easy to drill down with data to find out too mu ...
- What Brand Advertisers Can Learn From Marketing Politics
Marketing: Politics, Taylor West - Thursday, March 10, 2016
The 2016 presidential election has garnered its fair share of publicity ov ...
- Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company ...
- Beacons Man Up For The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 6, 2016
Beacon business is getting bigger. When beacons first started out a whi ...
- GABBCON Working Group Is Creating Audience Buying Standards For TV
RTBlog, Tobi Elkin - Monday, March 7, 2016
GABBCON (the Global Audience Based Buying Conference) launched last year, born o ...
- ANA Forreser Study Shows Marketers Like Programmatic Despite Major Concerns
Around the Net in Real-Time, Tobi Elkin - Friday, March 4, 2016
The Wall Street Journal reports that despite concerns over fraud and transparenc ...
- Twelvefold Media Launches 100% In-View Guarantee
Real-Time Daily, Tobi Elkin - Friday, March 4, 2016
Twelvefold Media, a company that creates custom content channels through its proprieta ...
- GABBCON Bows Automated Linear Broadcast Cross-Device Standards For Audience Buying
RTBlog, Tobi Elkin - Friday, March 4, 2016
This week the Global Audience Based Buying Conference (GABBCON) gathered for i ...
- Back To The Future: Bringing Context To Behavioral Targeting
Digital News Daily, Greg Pritchard - Wednesday, March 2, 2016
Every morning when I get to work, I browse the trade headlin ...
- Turner Broadcasting Turns To IBM's Watson For Predictive Analytics
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 1, 2016
Turner Broadcasting will use IBM’s Watson platform to help its advanced ...