- Edmunds Sees Very Slight Sales Improvement
Marketing Daily, Karl Greenberg - Friday, May 29, 2009
Sales are predicted to improve 8.9% this month versus last. Jesse Topra ...
- Dick Colliver Joins Automotive Broadcasting Network
Marketing Daily, - Friday, May 29, 2009
Former Honda Motor America executive Richard Colliver has joined The Automotive Broadcasti ...
- BBDO Said To Back Off Request To Bind Media To Greater Chrysler Liability
MediaDailyNews, Joe Mandese - Thursday, May 28, 2009
After sparking concerns among media outlets doing business with Chrysler, agency BB ...
- Ford's European Effort: E Pluribus Unum
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2009
Ford is showing all its cars at once in a campaign focus ...
- BMW Mini Launches 'True Blood' Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2009
BMW's Mini USA division is launching a campaign aimed at vampires. Actuall ...
- Google Connects Offline Behavior To Digital Marketing
Online Media Daily, Laurie Sullivan - Friday, May 22, 2009
While car sales declined for the majority of the brands in t ...
- Acura Touts Safety, Resale Value In New Push
Marketing Daily, - Thursday, May 21, 2009
Acura has launched a spring campaign that touts the Honda Motor luxu ...
- Toyota Launches 'Rock The Space' For Musicians
Marketing Daily, Karl Greenberg - Friday, May 22, 2009
As part of the deal with MySpace, artists who submit an origin ...
- Auto Industry Lumbering Toward Turnaround?
Marketing Daily, Karl Greenberg - Thursday, May 21, 2009
J.D. Power and Associates says the rate of decline in new-vehicle reta ...
- Videos Driving Consumers To Cars
Online Media Daily, Laurie Sullivan - Friday, May 22, 2009
Consumers look at online videos to get a better picture of car ...
- Kidder To Replace Nardelli In Chrysler's Top Spot
Marketing Daily, - Wednesday, May 20, 2009
Chrysler, LLC has named C. Robert Kidder -- former chairman of Bord ...
- Polaris Adds On-Road Division
Marketing Daily, - Wednesday, May 20, 2009
Polaris Industries Inc., Medina, Minn.-based maker of snowmobiles, ATVs and motorcycles, h ...
- IPG Names Walsh To Oversee GM Biz
MediaDailyNews, - Wednesday, May 20, 2009
The Interpublic Group named Martin Walsh, a 33-year GM veteran, to ...
- IPG Hires Former Hummer Exec to Coordinate GM Marketing
Online Media Daily, - Wednesday, May 20, 2009
Interpublic Group on Wednesday announced the appointment of General Motor's executive Mart ...
- Kris Wine Partners With Vespa In Sweepstakes Launch
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
Kris, a Pinot Grigio from Italy, is launching its first marketing campai ...
- Customer Satisfaction May Not Be All It's Cracked Up To Be
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
Tom Libby, the president of the Society of Automotive Analysts, argues th ...
- Three Vie For GM's European Divisions
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
...
- BMW Motorcycles Preps Push For R 1200 GS
Marketing Daily, - Tuesday, May 19, 2009
BMW's motorcycle division is preparing a national campaign for its flagship bik ...
- Lexus Turns To Network TV's Online Presence
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2009
Lexus will also tout the $38,490 car on iPhone applications from Wired.c ...
- Caddy Owners Most Satisfied, Consultancy Finds
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2009
Hyundai improved more than any other brand in the study, which measur ...
- Sisyphus Had It Easy Compared to BBH New York
Online Media Daily, Gavin O'Malley - Tuesday, May 19, 2009
Talk about your uphill battles. How about opening an online bank f ...
- Ford Responds To Email Hoax
Marketing Daily, - Monday, May 18, 2009
You can now buy a 2010 Ford Fusion Hybrid mid-sized car f ...
- Ford Takes Fiesta On The Road For Test-Drives
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
"We have made experiential marketing an important part of our communications pla ...
- Popularity Of Camaro Is Headache For GM
Around the Net In Brand Marketing, Thom Forbes - Monday, May 18, 2009
...
- Volkswagen Calls Off Talks With Porsche
Around the Net In Brand Marketing, Thom Forbes - Monday, May 18, 2009
...
- Toyota Adds Car Keys To Cap And Gown Passage
Marketing Daily, Karl Greenberg - Friday, May 15, 2009
The offer of a $1,000 rebate applies to Corolla, Matrix, RAV4, Camr ...
- Pep Boys Taps New Marketing Veep
Marketing Daily, - Friday, May 15, 2009
The Pep Boys, Philadelphia-based aftermarket service and retail chain, has tapped Rona ...
- GM Tries To Soften Dealer Loss With Wind-Down
Marketing Daily, Karl Greenberg - Friday, May 15, 2009
Mark LaNeve, VP of North American vehicle sales, service and marketing, conducti ...
- Remaining Dealerships To Sell All 3 Chrysler Brands
Marketing Daily, Karl Greenberg - Thursday, May 14, 2009
Chrysler will redistribute new vehicles and parts to the remaining dealer networ ...
- Toyota Expected To Keep Lead In Global Auto Race
Marketing Daily, Karl Greenberg - Thursday, May 14, 2009
"We see China and India as key drivers of growth, as vehicl ...