- Audi Hires New CRM Agency
Marketing Daily, - Wednesday, September 30, 2009
Under the new agreement with Audi, the agency will develop enhanced own ...
- General Motors' EBay Experiment Running On Empty
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Less than a month after General Motors officials talked about the possibili ...
- What The Increase In RV Sales Tells Us
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Shipments to retailers were up 16% in August compared with July. India ...
- Ford Launches Truck-Tech Webisodes Starring Mike Rowe
Marketing Daily, - Tuesday, September 29, 2009
A series of webisodes, hosted by "Dirty Jobs"' Mike Rowe, will ...
- Hummer Deal May Not Go Through; Brand In Jeopardy
Around the Net In Brand Marketing, Thom Forbes - Monday, September 28, 2009
Joseph R. Szczesny reports that General Motors' deal with the only bidd ...
- Survey Finds Most Owners 'Love My Truck'
Marketing Daily, - Friday, September 25, 2009
Results from a new survey of the pickup-truck segment suggest that 6 ...
- Analysts: 'Volatility Giving Way To Stability'
Marketing Daily, Karl Greenberg - Saturday, September 26, 2009
Stephen Berkov, Edmunds.com senior marketing analyst, says "October should be a fre ...
- Audi Zooming Into Social Media To Cover Races
Marketing Daily, - Thursday, September 24, 2009
Audi is veering its return to Petit Le Mans in Atlanta th ...
- Toyota Ads Leverage Its Rep For Reliability
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2009
Mark Turner, chief strategy officer for Saatchi & Saatchi, Los Angeles, tel ...
- CBS CEO Foresees Uptick in Ads From Auto Sector
Around the Net In Media, Joan Voight - Monday, September 21, 2009
Les Moonves, CBS CEO, sees "encouraging signs" from the automobile industry, ...
- Ford's Scott Monty Talks Social Media at OMMA
Marketing Daily, Karl Greenberg - Monday, September 21, 2009
Scott Monty, global digital and multimedia communications manager at Ford, opened h ...
- GM's Buick Division Launching New Lacrosse Ads
Marketing Daily, - Friday, September 18, 2009
The new Buick LaCrosse, the first product intro from the "New G ...
- Subaru Opens A Spate Of New Offices
Marketing Daily, - Friday, September 18, 2009
After three months of record-setting sales, Subaru will open nine new "Zo ...
- Can America Get Its Money Back, Please?
Marketing Daily, Robert Passikoff - Friday, September 18, 2009
GM was never very good at branding, and still fails to prese ...
- Ford Readies C-Max To Fill 'White Space'
Marketing Daily, Karl Greenberg - Friday, September 18, 2009
The car, a mix of wagon and minivan qualities, has as i ...
- Nissan Adds 'Beautiful' Noise To Make Silent Electric Cars Safe
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
A Nissan team led by engineer Toshiyuki Tabata consulted music composers a ...
- 2010 Detroit Auto Show Main Floor Is Full
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
Brands that stayed home in '09 are back, Mark Phelan reports. ...
- Edmunds Predicts Bad September
Marketing Daily, - Thursday, September 17, 2009
As the auto industry recovers from perhaps the biggest aberration in i ...
- Toyota Preparing A $1 Billion Marketing Blitz In Fourth Quarter
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
Toyota will attempt to revitalize sales in the North American market ...
- Michelin Builds A Campaign Around Its Secret Reviewers
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
...
- B.F. Goodrich Puts Consumers In Driver's Seat
Marketing Daily, Karl Greenberg - Wednesday, September 16, 2009
To promote the site, the company has launched a "Nation of G ...
- Kia Adds Awards Sponsorship To WNBA Deal
Marketing Daily, Karl Greenberg - Wednesday, September 16, 2009
The Kia brand will be part of the formal award presentations a ...
- Buick Adopts 'The New Class Of World Class' Tagline
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
...
- Financial Firm Banks on Blank Look for OOH Ads
Around the Net In Media, Joan Voight - Monday, September 14, 2009
As out-of-home ads and digital screens proliferate, blank public spaces may beco ...
- Ford Beefs Up Marketing For '10 Taurus
Marketing Daily, Karl Greenberg - Monday, September 14, 2009
Lew Echlin, car marketing communications manager for Ford, says that while t ...
- BMW Upgrades Site To Web/TV Platform
Marketing Daily, Karl Greenberg - Monday, September 14, 2009
Per BMW, the site allows content to be uploaded to a vid ...
- Demand For Car Sharing Services Expected To Continue To Grow
Around the Net In Brand Marketing, Thom Forbes - Monday, September 14, 2009
Demand for short-term car sharing services is growing so fast in th ...
- Brandweek's Grand Marketer of the Year '09: Joel Ewanick of Hyundai
Around the Net In Brand Marketing, Thom Forbes - Monday, September 14, 2009
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- Car Shopping Still Strong, Says Cars.com
Marketing Daily, - Friday, September 11, 2009
Despite an end to the "Cash for Clunkers" program, Cars.com reports si ...
- General Motors: If You Don't Like It, Bring It Back
Around the Net In Brand Marketing, Thom Forbes - Friday, September 11, 2009
General Motors ads starring chairman Ed Whitacre will entice consumers with ...