- Honda Sings An Aria To Clear Lots
Marketing Daily, - Wednesday, June 30, 2010
The ad campaign's initial spot opens with an opera diva singing ...
- Saab Returns To TV As Indy Company
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2010
The newly independent carmaker, acquired from General Motors in February by Spyk ...
- The PT Cruiser Is Sputtering To An Unfortunate Finish
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
Mark Phelan indicates that the history of the beloved PT Cruiser ...
- Ford, Hyundai Up; Toyota, Honda Down At KBB.com
Marketing Daily, - Monday, June 28, 2010
Hyundai's share of new-car shopper activity has increased 70% from May 20 ...
- AutoTrader.com Inks Deal With Philly Newspapers
Marketing Daily, - Monday, June 28, 2010
The Atlanta-based AutoTrader says local-media deals enhance its vehicle listings in loc ...
- Kia May Scrap Model Names, Switch To Numbers
Around the Net In Brand Marketing, Thom Forbes - Monday, June 28, 2010
...
- Kia Preps Tour, Facebook Effort for Soul
Marketing Daily, Karl Greenberg - Friday, June 25, 2010
The latter involves a mash-up program using the hamsters from the n ...
- Aprilia Vid Mocks Out BMW Table Trick
Marketing Daily, Karl Greenberg - Friday, June 25, 2010
An Aprilia RSV4 motorcycle rolls into a dingy garage where a tab ...
- Chevy Corvette Named 'Sports Car Of Kentucky'
Marketing Daily, - Friday, June 25, 2010
General Motors reports that Gov. Steve Beshear officially signed House Bill 1 ...
- Ford: It's T-Bird Time
Marketing Daily, - Friday, June 25, 2010
Ford will begin celebrating the famed Thunderbird nameplate's 55th anniversary this ye ...
- At Cannes, Big Think And Big Re-Think Rule
VidBlog, Steve Smith - Monday, June 28, 2010
At last week's Cannes Lions International Advertising Festival two viral video favorit ...
- Minus Mercury, Ford Has Chance To Expand Lincoln Line
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Brent Snavely reports that Lincoln's future depends on new small, stylish ca ...
- Nissan, Lance Armstrong Ride Hand-In-Hand
Marketing Daily, Karl Greenberg - Thursday, June 24, 2010
The effort for the car, which goes on sale in late fal ...
- Dealers Flock To West Point To Drive Jeep
Marketing Daily, Karl Greenberg - Thursday, June 24, 2010
One influential dealer tells Marketing Daily that the issue is the econom ...
- Ford Agency Team Detroit Names Sanghvi EVP, Chief Digital Officer
Marketing Daily, Gavin O'Malley - Thursday, June 24, 2010
Ford advertising agency Team Detroit on Thursday named Monik Sanghvi as i ...
- Ford Agency Team Detroit Names Sanghvi EVP, Chief Digital Officer
Online Media Daily, Gavin O'Malley - Thursday, June 24, 2010
Ford advertising agency Team Detroit on Thursday named Monik Sanghvi as i ...
- Ford Puts 'Fiesta Movement' Inside Dealerships
Marketing Daily, Karl Greenberg - Wednesday, June 23, 2010
When owners come to pick up the cars, they will get ...
- Smartphone Users Want Connection-To-Go
Marketing Daily, Karl Greenberg - Wednesday, June 23, 2010
Before price is revealed, 77% of smartphone owners say they are interest ...
- Cadillac Offers Premium Care
Marketing Daily, - Wednesday, June 23, 2010
The program, called Cadillac Premium Care Maintenance, covers scheduled oil changes, ti ...
- Kelley Blue Book: F-150 Top Dog In Trucks
Marketing Daily, - Wednesday, June 23, 2010
The site reviewers touted the truck for being well-rounded, for driving dynamic ...
- Chevy Plugs Into Microsoft's Kinect For Volt
Marketing Daily, Karl Greenberg - Wednesday, June 23, 2010
"What is so exciting is that this is a multi-screen innovation; th ...
- Volvo Dangles XC60 In Online Game
Marketing Daily, Karl Greenberg - Tuesday, June 22, 2010
The "Lost in Forks" creative, showing the Volvo XC60 and scenes fr ...
- Detroit Auto Show To Stick With Two Press Days
Marketing Daily, - Tuesday, June 22, 2010
The Detroit show's chairman Barron Meade said in a press conference th ...
- Chevrolet Charges Volt Ad Campaign Using Microsoft Kinect's Gesture Interface
Online Media Daily, Laurie Sullivan - Tuesday, June 22, 2010
Reach out to an image on the television screen and wrap bo ...
- Power: Quality Greatly Affects Purchase Decision
Marketing Daily, Karl Greenberg - Monday, June 21, 2010
J.D. Power says that last year consumers predominantly discussed the woes ...
- Saab Gets New Design Chief
Marketing Daily, - Monday, June 21, 2010
The New Yorker attended car-design mecca the Art Center College of Desi ...
- Subaru Badges Reward Owners' Lifestyles
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
The effort is part of a larger loyalty strategy. "We plan ...
- Kia Turning Attention To Digital, Mobile
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
VP/Marketing Michael Sprague notes that 39% of users of Cars.com accessed mobi ...
- GM's Reuss Succeeding Despite Lack Of Marketing Experience
Around the Net In Brand Marketing, Thom Forbes - Friday, June 18, 2010
Sharon Terlap writes that General Motors picked an unlikely candidate to w ...
- Early Volt Buyers May Get Free Charging Station
Around the Net In Brand Marketing, Thom Forbes - Friday, June 18, 2010
The first 4,400 buyers of the Chevrolet Volt electric car could recei ...