- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Subaru Teases WRX With 'Get More G's'
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We wanted to get people engaged emotionally with the car before ...
- Volkswagen Posts Stronger Sales
Marketing Daily, - Friday, July 30, 2010
The Volkswagen Group reports that it "significantly increased" its profitability in t ...
- GM: Chevrolet Getting Mileage From Crossovers
Marketing Daily, - Friday, July 30, 2010
The automaker says Chevrolet sold over 120,000 Equinox and Traverse models duri ...
- Chevrolet Launches App For Sales Staff
Marketing Daily, - Friday, July 30, 2010
The General Motors division says it plans a nationwide rollout to Chevrol ...
- President Will Start Promoting Auto Bailout In Speech Today
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
President Obama this morning will deliver the "opening salvo" of a publ ...
- Buick Aggregates Feedback On Its Regal
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
The Moment of Truth site sits atop a platform that scours t ...
- Ford Rallies For Fiesta At X-Games
Marketing Daily, Karl Greenberg - Thursday, July 29, 2010
The company is using a 24/7 strategy for Fiesta with a marketi ...
- Power: 3rd Party Auto Sites Are Tops for Shoppers
Marketing Daily, - Thursday, July 29, 2010
Silver lining for automakers? In the month of purchase visits to manufactur ...
- Volvo Gets Down And Naughty In Trendy European Cities
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
If Disney can produce risqué movies, why can't Volvo do "naughty" event ...
- Limbaugh Rips GM, Chevy Volt On Range And Price
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
...
- Saab Woos Its Formerly Loyal Customers
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
"We have put together an extensive loyalty communications package, including a loyal ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Jeep Rolls With CPE Pricing Method For Video Ads
Online Media Daily, Laurie Sullivan - Wednesday, July 28, 2010
ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll vid ...
- At $41,000, Chevrolet Volt Will Be A Jolt To Bank Accounts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
The Chevrolet Volt's base sticker price will be $41,000 -- before ...
- Michelin Effort Spotlights Product Longevity
Marketing Daily, Karl Greenberg - Tuesday, July 27, 2010
The latest element of the campaign, "The Right Tire Changes Everything," borro ...
- Affordability, Social Values Drive Hybrid Car Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
Greg Gardner reports on a study that finds that people who b ...
- Lay's Enlists Local Farmers For Mobile Tour
Marketing Daily, Tanya Gazdik - Monday, July 26, 2010
"This is a natural extension of that campaign," Lay's Linda Bethea tel ...
- BMW Inks Six-Year Deal With U.S. Olympics Unit
Marketing Daily, Karl Greenberg - Monday, July 26, 2010
Although the brand is serving as Mobility and Sustainability partner of t ...
- Ex-Marketing VP: 'PT Cruiser Could Have Been Even Bigger'
Around the Net In Brand Marketing, Thom Forbes - Monday, July 26, 2010
...
- GM's OnStar To Launch Mobile 'Keys' App
Marketing Daily, Karl Greenberg - Friday, July 23, 2010
An OnStar spokesperson says that although OnStar has historically focused its marketi ...
- Kia Backs Family 'Yo Gabba Gabba!' Tour
Marketing Daily, - Friday, July 23, 2010
Kia Motors America will be presenting sponsor of the "YO GABBA GABB ...
- Ford Makes New Friends The Right Way, Revealing Explorer On Facebook
The Social Graf, Erik Sass - Monday, July 26, 2010
With everyone struggling to figure out how to use social media f ...
- Ford's Reinvention Takes Shape As Buyers Soften Toward U.S. Cars
Around the Net In Brand Marketing, Thom Forbes - Friday, July 23, 2010
After touring Ford's revamped -- to the tune of $500 million ...
- Sources: GM Plans To File For IPO During Week Of Aug. 16
Around the Net In Brand Marketing, Thom Forbes - Friday, July 23, 2010
...
- Kelley Blue Book Goes Social For Stickers
Marketing Daily, Karl Greenberg - Thursday, July 22, 2010
"In the old days, someone would print a [KBB] window sticker, p ...
- McLaren To Drive Into U.S. With Coupe
Marketing Daily, Karl Greenberg - Thursday, July 22, 2010
The challenge in the U.S. market is that Americans who aren't b ...
- AutoTrader Dangles Trip To Barrett-Jackson Vegas Auction
Marketing Daily, - Thursday, July 22, 2010
The promotion at AutoTrader Classics' Facebook page enters people automatically when th ...
- BMW To Sign With U.S. Olympic Committee
Marketing Daily, - Thursday, July 22, 2010
That's all I can say about this now, but it will invol ...
- J.D. Power: Auto Sales Up In July, But Volatility Reigns
Marketing Daily, - Thursday, July 22, 2010
Jeff Schuster, executive director of global forecasting at the Westlake Village, Calif ...