- Ford, Zipcar Create A Unique Partnership
Marketing Daily, Karl Greenberg - Wednesday, August 31, 2011
Ford and Cambridge, Mass.-based car sharing network Zipcar, Inc. have inked ...
- Office Depot Names NASCAR Finalists
Marketing Daily, - Wednesday, August 31, 2011
Office Depot has tapped two small businesses as finalists for a ...
- Cooper Tire Gets Behind NCAA On ABC
Marketing Daily, - Wednesday, August 31, 2011
Cooper Tire has signed on to be "Proud Sponsor of Saturday Afterno ...
- Cheney Opposed The GM Bailout
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Former Vice President Dick Cheney did not want to save General Moto ...
- Hyundai Ad Banned In Netherlands?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Hyundai's Veloster isn't in the U.S. just yet, but some buzz ...
- Lincoln, Time Inc. In 'New Century Design' Section
Marketing Daily, - Tuesday, August 30, 2011
Ford Motor's Lincoln division is partnering with Time Inc. for a multi-platfo ...
- Ford's Futurist, Sheryl Connelly, Talks Trends
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
"Instead of a person saying they love the roar of the engi ...
- NASCAR Pushes College Marketing Efforts
Marketing Daily, David Goetzl - Tuesday, August 30, 2011
NASCAR is going on campus to recruit a new generation of potential ...
- Mercury Insurance Backs Home Teams
Marketing Daily, - Monday, August 29, 2011
Auto insurer Mercury Insurance has signed an agreement with UCLA to spons ...
- NASCAR Pushes College Marketing Efforts
MediaDailyNews, David Goetzl - Monday, August 29, 2011
NASCAR is going on campus to recruit a new generation of potential ...
- And Maybe Saab Should Try Beer?
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
The latest news about Saab's financial turmoil, which in recent weeks h ...
- BMW Chooses New Creative Agency
Around the Net In Media, Phyllis Fine - Monday, August 29, 2011
And it's Kirshenbaum Bond Senecal & Partners. The agency bested Martin Agenc ...
- Kia Brings Back Hamsters For New Soul Campaign
Marketing Daily, Karl Greenberg - Friday, August 26, 2011
The new TV, in-cinema, digital and social media campaign uses LMFAO's h ...
- Ford Prepares For The Next Generation
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
While it's definitely about the Lincolns (or lack thereof), perhaps some ...
- BMW NA Taps KBS+P For U.S. Ad Duties
Marketing Daily, - Friday, August 26, 2011
BMW of North America has tapped MDC Partners' Kirshenbaum Bond Senecal ...
- BMW Picks KBS+P As Ultimate Ad Machine
MediaDailyNews, - Friday, August 26, 2011
BMW of North America has tapped MDC Partners' Kirshenbaum Bond Senecal ...
- Lexus, Toyota Steer HD Radio With iTunes Tagging
MediaDailyNews, Erik Sass - Friday, August 26, 2011
While much of the focus in digital audio has been on Pandor ...
- adverCars Drive OOH Promotions
MediaDailyNews, Fern Siegel - Friday, August 26, 2011
Given the number of eyeballs that view adverCars, vehicles that carry displ ...
- BrightEdge Moves Into SEO Process Automation
Online Media Daily, Laurie Sullivan - Friday, August 26, 2011
BrightEdge has developed a module for its search engine optimization platform th ...
- Honda Civic, Hyundai Elantra Top Kelley Blue Book Comparison
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Detroit automakers have made strides in the past two years winning compa ...
- Nissan Seeks Youthful Drivers For Newest Versa
Marketing Daily, Karl Greenberg - Thursday, August 25, 2011
Nissan is playing with the dichotomy between real and virtual cars a ...
- Subaru Bows Facebook Cause-Marketing Program
Marketing Daily, Karl Greenberg - Thursday, August 25, 2011
The program gives $250 for every new Subaru vehicle sold or leas ...
- LG Taps Ford Focus For Ambassadors
Marketing Daily, - Thursday, August 25, 2011
A Fleet of 200 Ford Focus hatchbacks will be wrapped in LG ...
- Dollar General Enlists Earnhard, Jr.
Marketing Daily, - Thursday, August 25, 2011
Retail chain Dollar General is launching a raft of promotions around i ...
- Media General Speeds Through NASCAR's 'Bristol'
MediaDailyNews, David Goetzl - Wednesday, August 24, 2011
Media General's station group is syndicating a NASCAR-related special produced by i ...
- Ford, LG Electronics Focus On Partnership
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 24, 2011
Ford Motor Co.'s marketing efforts have jived with LG Electronics USA, ...
- GM Drives Global Review, Co. Spends $3.5B In Ads
Marketing Daily, Steve McClellan - Wednesday, August 24, 2011
General Motors is launching a global consolidation review. The carmaker spends ...
- Toyota Has A Lot Riding On Its New Camry
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 24, 2011
In a massive, multi-city event that was kind of like announcing you' ...
- GM Drives Global Review, Co. Spends $3.5B In Ads Worldwide
MediaDailyNews, Steve McClellan - Tuesday, August 23, 2011
General Motors is launching a global consolidation review. The carmaker spends ...
- Toyota Unveils '12 Model On Twitter Today
Around the Net In Brand Marketing, Nina Lentini - Tuesday, August 23, 2011
On Tuesday, Toyota is holding a multi-city unveiling -- live via webca ...