- LaNeve Joins WPP's Team Detroit As COO
MediaDailyNews, Steve McClellan - Tuesday, July 31, 2012
Mark LaNeve, formerly the top marketing executive at General Motors, is joini ...
- Enterprise Debuts Spot During Olympics
Marketing Daily, Tanya Gazdik - Monday, July 30, 2012
The spot, which focuses more on patriotism and less on the spor ...
- Gaffney Drives Away From Carat's GM Account
MediaDailyNews, Steve McClellan - Monday, July 30, 2012
John Gaffney, who led Carat's North American General Motors account out ...
- SIM Names Pitt Head Of Marketing For Performance Auto Group
MediaDailyNews, Fern Siegel - Monday, July 30, 2012
Source Interlink Media named Jerry Pitt, publisher of Hot Rod, as seni ...
- Former GM Senior Exec LaNeve Joins Ford Agency Team Detroit
Raw, Steve McClellan - Tuesday, July 31, 2012
Mark LaNeve, formerly the top marketing executive at General Motors is joini ...
- New KBB.com Campaign Focuses On New Cars
Marketing Daily, Karl Greenberg - Sunday, July 29, 2012
Kelley Blue Book (KBB.com) is launching its first ever consumer marketing campaig ...
- Ewanick Out As GM's Global CMO
Marketing Daily - Top of the News, Thom Forbes - Monday, July 30, 2012
General Motors' Joel Ewanick, who was recently praised by his boss f ...
- Ewanick Out As Global CMO Of General Motors
MediaDailyNews, Steve McClellan - Sunday, July 29, 2012
Joel Ewanick,the man who restructured General Motors' agency roster, replacing Publicis' Starc ...
- Audi Plugs In Employees For A3 E-Tron
Marketing Daily, Karl Greenberg - Thursday, July 26, 2012
The company has dispensed 17 of the prototype vehicles to Audi fol ...
- For Debut, Lexus LS Poses With Celebrity Couples
Marketing Daily, Karl Greenberg - Friday, July 27, 2012
Toyota's luxury division is kicking the chocks from under the LS' whee ...
- Ford Facing Tough Challenge With Aluminum F-150s
Marketing Daily - Top of the News, Thom Forbes - Friday, July 27, 2012
"Built Ford Green" doesn't seem to have the same USP ummmph ...
- Toyota On Track To Regain Sales Crown
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 26, 2012
The next-gen Avalon could add momentum to Toyota's sales drive. Crushed ...
- New Car Every 10 Years?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 26, 2012
People aren't going to buy cars every two or three years anymor ...
- J.D. Power: People Pleased With Compacts
Marketing Daily, Karl Greenberg - Wednesday, July 25, 2012
The study, based on owner evaluations of more than 80 vehicle attribut ...
- Chevy Nets Soccer Deal With Liverpool
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 25, 2012
General Motors Co. and its Chevrolet brand widened their involvement in socc ...
- Online, Retail 'Distribution' Emerge As Strongest Global Ad Categories
MediaDailyNews, David Goetzl - Tuesday, July 24, 2012
A broad category, which includes retail and online shopping, saw the large ...
- HondaLink: Late Is Sometimes Better
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 23, 2012
Honda's new telematics platform, HondaLink may seem late to the party wi ...
- Fuel Prices Down, But Hybrid Sales Up
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
With fuel prices taking an unexpected tumble since nearing an all-time pe ...
- Ogilvy & Mather Tapped To Grow NASCAR Fan Base
Marketing Daily, Karl Greenberg - Thursday, July 19, 2012
The Daytona Beach, Fla.-based organization has charged the agency with target segmentatio ...
- Lincoln, Hershey Back 'The Closer'
MediaDailyNews, David Goetzl - Thursday, July 19, 2012
TNT said the final episodes of "The Closer" will have Lincoln a ...
- BMW, Mercedes-Benz Ready Product Blitzes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
Locked in a global battle for the growing luxury market, both B ...
- Fiat Speaks Italian In India
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
Fiat's India division has a new campaign to show its Italian technologic ...
- Mercedes-Benz Goes Super High End In Miami
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
Mercedes-Benz Fashion Week Swim is back again in Miami. The program, whi ...
- How A Baroque, Curvy Concept Became Corvette
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
Contributor Mike Davis was at GM's Motorama in 1953 when the compa ...
- Cadillac ATS Vs. The World ... And 3-Series
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
This morning, GM's luxury brand Cadillac launches its biggest media juggernaut ev ...
- YouGov: Toyota Back Near Top Of Perception Hill
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
Toyota has returned to the highest ranks of best perceived car bran ...
- Swimming To America, Fiat Style
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
If they gave automotive brands a Green Card, Fiat would be t ...
- Honda's Hollywood Ending For Summer Campaign
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
Honda is back to summer antics with another humorous inventory clearance campai ...
- Buick Taps Manning For OnStar Audibles
Marketing Daily, Karl Greenberg - Friday, July 13, 2012
The ad, which broke during this year's ESPY Awards on ESPN ...
- Cause Marketing Helps Drive '13 Ford Escape
Marketing Daily, Karl Greenberg - Sunday, July 15, 2012
The Dearborn, Mich.-based automaker says people can host special parties at whi ...