- Nissan To Go Global With NISMO
Marketing Daily, Karl Greenberg - Thursday, February 28, 2013
Larry Dominique, president of TrueCar division ALG, and former VP of produ ...
- 'Consumer Reports' Names Top Picks
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
Here's a sneak peak at which cars and trucks are going ...
- Ford Launches Chapter 2 Of C-MAX Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
In addition to rolling out the redesigned Fusion and Fusion hybrids la ...
- Lowe's Extends Partnership With Hendrick Motorsports
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
Lowe's has signed a two-year extension of its deal with team Hendri ...
- Revenge Of The Desktop: Windows 8 Shifting Mobile Ad Strategies, User Experience
Online Media Daily, Laurie Sullivan - Wednesday, February 27, 2013
Ad agencies initially focusing on smartphones are transitioning mobile content to deskt ...
- Rolls-Royce Teases New Wraith
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 27, 2013
With the introduction of its most powerful model ever little more th ...
- GM Bets The Telematics Farm: Onboard 4G LTE Worldwide
Marketing Daily, Karl Greenberg - Tuesday, February 26, 2013
The company says most 2015 model Chevrolet, Buick, GMC and Cadillac mode ...
- Lexus Moves Into Movies With Weinstein Company
Marketing Daily, Karl Greenberg - Tuesday, February 26, 2013
Lexus and the Weinstein Company held a pre-Oscars preview party showing t ...
- Ford First With Spotify
Marketing Daily, Karl Greenberg - Tuesday, February 26, 2013
The company says Spotify's built-in social sharing capabilities work in cars. Wh ...
- Mahoney To Lead Chevy Global Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 26, 2013
Tim Mahoney is going where? Well, marketers in the auto business mo ...
- Shoppers Still Get Dealership Jitters
Marketing Daily, Karl Greenberg - Monday, February 25, 2013
Over 90% of car shoppers go online to winnow their choices ...
- February Looking Good For Vehicle Sales
Marketing Daily, Karl Greenberg - Monday, February 25, 2013
Auto observers see February coming in strong for sales, as a gener ...
- Vehicle Purchase Doesn't 'End' With Purchase
Marketing Daily, Karl Greenberg - Friday, February 22, 2013
The firms suggest social direct marketing is important during the "declaration ...
- Goodyear, NASCAR Partnership Burns Rubber In Daytona
Marketing Daily, Karl Greenberg - Friday, February 22, 2013
Goodyear's campaign, via Austin's GSD&M Idea City and Boston's Digitas, makes t ...
- Goodyear Rolls Out NASCAR Partnership
MediaDailyNews, Karl Greenberg - Friday, February 22, 2013
Goodyear will launch a marketing campaign kicking off a new five-year partnersh ...
- Auto Sales Mixed For February
Raw, Karl Greenberg - Monday, February 25, 2013
Prognosticators prdicting better sales for some this month, versus last year, wi ...
- Daimler's Zetsche Gets Thumbs Up
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 22, 2013
Daimler AG Supervisory Board, facing a troubled European economy and fierce competiti ...
- Hyundai Has Big Voice In Big Place With Oscars
Marketing Daily, Karl Greenberg - Thursday, February 21, 2013
The automaker, in its fifth consecutive year as the exclusive automotive spons ...
- Motor Sports Drive High Performance Of Immersive Digital Experiences
Marketing: Sports, Bryan House - Friday, February 22, 2013
Perhaps no sport offers a more immersive experience for fans than mot ...
- Goodyear Rolls Into Daytona Beach
Raw, Karl Greenberg - Friday, February 22, 2013
Goodyear is racing into Daytona Beach this weekend for the Datyona 50 ...
- Ford Fusion To De-Homogenize NASCAR
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Seen one NASCAR racer, seen them all. Especially in recent years, NASC ...
- Mercedes To Build CLA-Coupe Intrigue Through Launch
Marketing Daily, Karl Greenberg - Wednesday, February 20, 2013
President/CEO Steve Cannon says that going forward this year, social media a ...
- Harley-Davidson, Best Western Extend Partnership
Marketing Daily, Karl Greenberg - Wednesday, February 20, 2013
Best Western International and Harley-Davidson Motor Company are extending their seven-year-old partnersh ...
- Zip Car Taps Campbell-Ewald As AOR
Marketing Daily, Karl Greenberg - Wednesday, February 20, 2013
The Detroit Office ofCampbell Ewaldhas been selected as brand strategy and creati ...
- Zipcar Taps Campbell-Ewald As AOR
MediaDailyNews, Karl Greenberg - Wednesday, February 20, 2013
The Detroit Office of Campbell Ewald has been selected as brand strate ...
- First Burger King, Now Jeep?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 20, 2013
Let the hacking continue. Barely a day after a hacker attack ...
- Ford Puts Social At Center Of Fiesta Movement Program
Marketing Daily, Karl Greenberg - Tuesday, February 19, 2013
"Fiesta Movement: A Social Remix" will feature 100 "agents" with a b ...
- Marketing Makes Strange Bedfellows
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 20, 2013
In a world where a company that runs private prisons puts i ...
- Chinese Auto Startup Qoros To Surface In Geneva
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 19, 2013
Chinese automakers are like Nessy: people swear they exist but few peop ...
- Hmm, Buy A Car Or Have Appendix Removed With Corkscrew...?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 19, 2013
No surprise that people rank buying a car right up there wi ...