- Satisfaction Dips; Imports Vs. Domestics Gap Narrows
Marketing Daily, Karl Greenberg - Wednesday, August 27, 2014
When it comes to customer satisfaction with new vehicles, Asian and Europe ...
- Ford Back With Fashion For Mustang
Marketing Daily, Karl Greenberg - Tuesday, August 26, 2014
Mustang Unleashed, featuring the work of several designers: Anna Sui; Rogan Grego ...
- General Motors Makes Cars Mobile Hubs
Around the Net in mCommerce, Chuck Martin - Tuesday, August 26, 2014
General Motors’ effort to turn its cars into mobile hubs may gi ...
- Connectivity Leadership Up For Grabs Among Carmakers
MAD, Steve McClellan - Monday, August 25, 2014
A new study from MRY concludes that automakers have to do ...
- Vehicle Initial Quality Means Digital Happiness
Marketing: Automotive, Karl Greenberg - Tuesday, August 26, 2014
What is happening with initial auto satisfaction? One study, just out, sa ...
- Those Who Browse Online, Buy Online
MobileShopTalk, Chuck Martin - Tuesday, August 26, 2014
In online commerce, there's browsing and then there's buying. We've seen fr ...
- NEW! Kia Hamsters Have One-Track Minds In Ad For Electric Car, Kia Soul EV
Out to Launch, Amy Corr - Monday, August 25, 2014
The beloved Kia Hamsters show their scientific sides in "Fully Charged," ...
- A Hot, Hot August For The Industry
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
May had been the best sales year to date, but marketing fi ...
- MTV's VMAs - What A Difference A Year Makes
TVBlog, Ed Martin - Monday, August 25, 2014
Was it me, or did MTV seem to tone down the outrageousne ...
- Kia's Hamsters Are Back To Zap The 2015 Soul EV
Marketing Daily, Karl Greenberg - Thursday, August 21, 2014
The automaker says the most successful Hamsters were in 2011's "Share So ...
- McConaughey New Spokesperson For Lincoln Motor
Marketing Daily, Karl Greenberg - Thursday, August 21, 2014
The Academy Award-winning actor will be in TV and digital campaigns, starti ...
- Lexus Airs Skippable TV Ads On Purpose
MediaDailyNews, Wayne Friedman - Thursday, August 21, 2014
Taking a page from the online advertising options playbook, Lexus recently r ...
- Tesla Opens Showroom Right Underneath Audi's Ad Agency
Mediapsssst, Richard Whitman - Thursday, August 21, 2014
Here's an odd juxtaposition of sorts. Over in Germany, Audi ad agen ...
- Kyrie Irving Keeps Shooting Summer Baskets For Jeep
Marketing Daily, Karl Greenberg - Wednesday, August 20, 2014
The "Summer Celebration" campaign has a two-pronged timing tactic: it is duri ...
- Automakers Should Love Public Transportation
Marketing: Automotive, Karl Greenberg - Thursday, August 21, 2014
The industry response to congestion-related wheel time has been to try ...
- Hyundai Launches 'The Genesis' With TNT's 'Legends'
Marketing Daily, Karl Greenberg - Monday, August 18, 2014
Hyundai's branded-content program around its exclusive sponsorship of TNT's new "Legends" ...
- Ford Takes Transit To Market With 'Farm Kings'
Marketing Daily, Karl Greenberg - Friday, August 15, 2014
Ford's 2014 Transit Commercial Van is down on the farm, doing t ...
- Millennial Auto Shoppers Are Digital, Mobile, Confused
Marketing Daily, Karl Greenberg - Thursday, August 14, 2014
The "Dukes of Hazzard"-themed ad campaign AutoTrader launched this year addresses so ...
- American Honda Consolidates Digital Duties With Publicis Groupe's Razorfish
MAD, Steve McClellan - Wednesday, August 13, 2014
American Honda has selected Razorfish as the new digital agency for bo ...
- Harley Heats Up Southwest With Twisted Trailz
Marketing Daily, Karl Greenberg - Wednesday, August 13, 2014
Its tours programs now operate in Australia, Europe, Canada, South Africa, Sou ...
- Futbol, Empanadas, Apple Strudel And Chevrolet
Marketing: Automotive, Karl Greenberg - Thursday, August 14, 2014
In the United States, it is not beyond the realm of possibili ...
- Luxury Brands Take The Beach At Concours D'Elegance
Marketing Daily, Karl Greenberg - Tuesday, August 12, 2014
In addition to returning as sponsor of the Media Center for t ...
- Nissan In Multi-Year Partnership With UEFA Champions
Marketing Daily, Karl Greenberg - Tuesday, August 12, 2014
The sponsorship kicks off with a global campaign featuring some new Niss ...
- Young Car Buyers Love Online, But Eschew Social Media
The Social Graf, Erik Sass - Wednesday, August 13, 2014
Social media may or may not be useful for selling various kin ...
- Dodge's Peet, Ortiz Talk Robinson, Johnson. And Dart
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
A new campaign for Dodge Dart, "Don't Touch My Dart," via Wieden+Kenned ...
- Grab That Fan And Hold On!
Marketing: Automotive, Karl Greenberg - Tuesday, August 12, 2014
Oh, that empowered customer! Woe be to the brand that doesn't list ...
- Don't Forget Millennials As Their Market Share of Auto Industry Grows
Engage:Millennials, Brittany Barnic - Monday, August 11, 2014
Previously believed to be generally uninterested in the auto industry, Millennials ha ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- Honda Goes Social For Summer 'Cheerance'
Marketing Daily, Karl Greenberg - Thursday, August 7, 2014
This time it's about "Cheerance" where, in addition to traditional media execution ...
- Chrysler Taps Comedians To Say 'Don't Touch My Dart'
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
A new campaign for the car features comedian/actors Craig Robinson, probably be ...