- Black Friday Is Bright Light For November Vehicle Sales
Marketing Daily, Karl Greenberg - Friday, November 28, 2014
Black Friday could put the auto business right over the top, creati ...
- AutoTrader.com Study Finds In-Car Technology Offers A Big Conquest Opportunity
Marketing Daily, Karl Greenberg - Tuesday, November 25, 2014
In a new study by online vehicle market AutoTrader.com, 56% of U. ...
- Kia Motors Back For Year Two Of YouTube Music Awards
Marketing Daily, Karl Greenberg - Tuesday, November 25, 2014
Both the Kia site for the show and YouTube's Kia-branded site a ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, November 26, 2014
Apple tracked a 451% increase in digital engagement, driven by two n ...
- Trucks Back On A Roll This Year. Detroit Gets The Benefit. Ford Preps For December
Marketing: Automotive, Karl Greenberg - Tuesday, November 25, 2014
Trucks, baby. There hasn't been this much going on in the pick ...
- Subaru Shares The Love With Year-End Campaign
Marketing Daily, Karl Greenberg - Friday, November 21, 2014
Alan Bethke, VP marketing with the Cherry Hill, N.J., company said th ...
- Volkswagen Putting Huge Investment In Eponymous Brand
Marketing Daily, Karl Greenberg - Friday, November 21, 2014
Said the company's chairman of the board, Martin Winterkorn: "We will contin ...
- Southern California Dealers Bring Back Helpful Honda Guys
Marketing Daily, Karl Greenberg - Thursday, November 20, 2014
The organization's TV and social channels are running a series of n ...
- Jaguar Land Rover's McCullough Balances Differences And Similarities
Marketing Daily, Karl Greenberg - Wednesday, November 19, 2014
Kim McCullough, who now oversees brand strategy, advertising, digital, experiential and partnershi ...
- Lexus Rolls Into Christmas With Latest 'December To Remember'
Marketing Daily, Karl Greenberg - Wednesday, November 19, 2014
Lexus is driving into the automotive Gettysburg to join the pitched batt ...
- Big Hopes, Grand Predictions For Honda's Diminutive HR-V
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 20, 2014
Honda, which has the best-selling SUV/crossover vehicle in North America with i ...
- New Car Sales Could Hit 17 Million Next Year
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 19, 2014
New car sales will continue to roll in 2015 with nearly ...
- Fiat Extends Surfing Work With Vans
Marketing Daily, Karl Greenberg - Tuesday, November 18, 2014
The North American unit of Fiat Chrysler Automobile's (FCA) Fiat division ...
- What The L.A. Show Will Deliver Besides Weather
Marketing Daily, Karl Greenberg - Wednesday, November 19, 2014
If you can only go to one auto show in a ye ...
- Shannon Out At Hyundai, Automaker Confirms
Marketing Daily, Karl Greenberg - Friday, November 14, 2014
The automaker isn't new to surprising shake-ups. Late last year, in ...
- Honda Extends Again With The NHL In U.S. And Canada
Marketing Daily, Karl Greenberg - Monday, November 17, 2014
There will also be promotions across digital properties like NHL.com, NHL Soci ...
- Lincoln's 'Meticulously Curated' Black Label Hits 32 Showrooms
Marketing Daily - Top of the News, Thom Forbes - Monday, November 17, 2014
Got too much going on and feeling stretched for time? Thirty-five ...
- Car Industry's New Code Requires Drivers' Consent To Share Location Data
PolicyBlog, Wendy Davis - Monday, November 17, 2014
Car manufacturers won't be able to provide precise geolocations for automobiles ...
- Tom Noble Moves From BMW Australia To Oversee Mini U.S.A. Marketing .
Raw, Karl Greenberg - Saturday, November 15, 2014
Mini U.S.A. has tapped Tom Noble, a marketer at BMW Australia, ...
- Study Says Chinese Have A Tough Nut To Crack In U.S.
Marketing Daily, Karl Greenberg - Friday, November 14, 2014
The Chinese are hoping to elbow into the U.S. market, as ...
- Sources: Steve Shannon Out As Top Hyundai Motor America Marketer
Raw, Karl Greenberg - Friday, November 14, 2014
It seems likely that Steve Shannon, who came to Hyundai Motor Ameri ...
- Google Cardboard Shows Volvo How To Turn XC90 Into A Virtual Reality Experience
SearchBlog, Laurie Sullivan - Friday, November 14, 2014
Volvo has tapped Google's virtual reality project Google Cardboard that allows consume ...
- Land Rover Redefines Branded Entertainment With 'The Vanishing Game'
Marketing Daily, Karl Greenberg - Wednesday, November 12, 2014
Said the author, in a statement, "A Land Rover is part ...
- Classic Toys Tout Honda Vehicles In New Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2014
In one of the spots, a Jem doll reminds viewers about h ...
- Ford Aluminum F-150 Glides Off The Line Into The Marketplace
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 12, 2014
It would ignore years of strategizing, research and development - and ...
- Half Of Automotive Advertising To Shift To Digital
Research Brief, Jack Loechner - Wednesday, November 12, 2014
For decades, car and truck ads have swollen newspapers, screamed from rad ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, November 12, 2014
Chevrolet realized an 879% increase in digital engagement on Veterans day, part ...
- Ford Looks to Beacons for Dealer Lots After Hours
Around the Net in mCommerce, Chuck Martin - Tuesday, November 11, 2014
Mobile marketing is quickly becoming a contact sport. Automakers such as Fo ...
- Nissan Extends Partnership With 'The Voice'
Marketing Daily, Karl Greenberg - Monday, November 10, 2014
In the first vignette, debuting during the Nov. 18 episode of "T ...
- With Hyundai Sonata, If At First They Don't Bite, Bait The Hook A Bit
Marketing: Automotive, Karl Greenberg - Tuesday, November 11, 2014
The 2015 Hyundai Sonata, seriously redesigned, has gotten its share of mix ...