- Ford's New 'Unstoppable' Campaign For New Ford Edge Is Diverse And Global
Marketing Daily, Karl Greenberg - Friday, May 29, 2015
The target is successful, business-minded people who are likely to be acti ...
- J.D. Power Drives Off The Lot With NADA Used Car Guide
Marketing Daily, Karl Greenberg - Thursday, May 28, 2015
NADA's Used Car Guide, which serves retailers, financial institutions, insurers and softwa ...
- Auto Sales Heating Up For Summer
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2015
Spring is here and that means people are shopping for things. A ...
- Renegade On AOL: Jeep's Adventure In Branded Video
VidBlog, P.J. Bednarski - Thursday, May 28, 2015
All that buzz you're reading about millennials rediscovering center cities? Jeep re ...
- Tony Hawk Takes His Kids On A Skateboard Holiday In A Mini Countryman
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2015
The effort includes a long and short version of the TV a ...
- Mazda Says 'Driving Matters' In New Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, May 21, 2015
The new message is embodied in a television, in-cinema, print, out-of ho ...
- Cadillac Partners With 'Cool Hunting' For Design Competition
Marketing Daily, Karl Greenberg - Thursday, May 21, 2015
Says Josh Rubin, co-founder and editor in chief of "Cool Hunting": " ...
- Brands Should Listen, Not Talk (Too Much) In The Connected Car
Marketing Daily, Karl Greenberg - Wednesday, May 20, 2015
In the future the car will give brands access to the sing ...
- Digital, Be Darned; Auto Salespeople Are The Key To The Deal
Marketing Daily, Karl Greenberg - Wednesday, May 20, 2015
"Given that people so often turn to the Internet and smartphone ap ...
- BMW Puts Its $150 Million-Plus U.S. Media Assignment Into Review
MAD, Steve McClellan - Tuesday, May 19, 2015
The incumbent, Interpublic's UM, has serviced the account since winning the client ...
- Bridgestone Americas Spotlights Firestone Tires, Service In Humorous Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2015
Bridgestone Americas has launched parallel campaigns for its Firestone brand. The fir ...
- Acura Rediscovers Good Old Flipbooks with 'Catch It If You Can' Social Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2015
For the program, via Ignition, Acura tapped five popular Instagram and Tumb ...
- Takata Reverses Gear, Recalls 34 Million Vehicles For Air Bag Repairs
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 20, 2015
After months of news stories, pressure from government agencies and lawmakers, a ...
- Volkswagen Launches Video Series Dispelling Diesel Myths
Out to Launch, Amy Corr - Wednesday, May 20, 2015
Volkswagen Golf TDI launched an adorable social media campaign dispelling myths abo ...
- For Ford's Top Designer, Car Design Is Car Experience
Marketing: Automotive, Karl Greenberg - Tuesday, May 19, 2015
I know someone who got a degree in design from Stanford arou ...
- NEW! Give Your Car The Mad Max Treatment With The Dusty Car Wash
Out to Launch, Amy Corr - Monday, May 18, 2015
Canada can keep this campaign. In a campaign for the movie "M ...
- Indian Partners With Zac Brown Band For U.S.O. Program
Marketing Daily, Karl Greenberg - Saturday, May 16, 2015
The Zac Brown Band, which has done several U.S.O. tours, will me ...
- Commonwealth/McCann Celebrates New Detroit Digs With Party
Mediapsssst, Richard Whitman - Sunday, May 17, 2015
In the works for a couple of years, Commonwealth McCann, the Detroit-bas ...
- Google's Self-Driving Cars Are Coming This Summer
Around the Net In Media, Gavin O'Malley - Friday, May 15, 2015
Finally realizing one of its longtime dreams, Google is about to sta ...
- Will Arnett Stars In Bridgestone Campaign For DriveGuard Tires
Marketing Daily, Karl Greenberg - Thursday, May 14, 2015
In the new ads, Arnett is a dad. But he's a d ...
- Bill Ford To Receive Humanitarian Award From Steven Spielberg
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2015
The organization says that Ford will be recognized "for his leadership a ...
- Chevrolet Volt Car Of Tomorrow In 'Tomorrowland' Tie-In
Marketing Daily, Karl Greenberg - Tuesday, May 12, 2015
Chevrolet says that in addition to the broadcast spot, there is digit ...
- Infiniti Q50 Lets Drivers Take The Wheel
Out to Launch, Amy Corr - Wednesday, May 13, 2015
The Infiniti Q50 wants to be driven, rather than take the whe ...
- Tier 2 Auto Still Means Old-School TV, Print And Classifieds
Marketing Daily, Karl Greenberg - Monday, May 11, 2015
The report estimates that 33.9% of local automotive advertising budgets is spe ...
- Volvo Is Global, But How Swedish Is It?
Marketing: Automotive, Karl Greenberg - Tuesday, May 12, 2015
Volvo is moving on several fronts here in the U.S. as ...
- Honda Brings Back 'The Fastest Seat In Sports' For IndyCar
Marketing Daily, Karl Greenberg - Friday, May 8, 2015
Now you can take one of Honda's open-wheel racers for a dri ...
- Indian Tells Tale Of Scout's Honor With Mark Wahlberg
Marketing Daily, Karl Greenberg - Friday, May 8, 2015
Indian Motocycle is producing web vignettes about each bike. The first, starri ...
- NEW! Car Horns In Peru Honk Classical Music
Out to Launch, Amy Corr - Friday, May 8, 2015
I bet there would be less road rage if every car ho ...
- Nissan Goes For Another 'Wild Ride'
Marketing Daily, Karl Greenberg - Wednesday, May 6, 2015
A new digital and broadcast campaign, running through May, is elaborate. Launchi ...
- Bosch Bets On EBikes For North America
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2015
The eBike isn't cheap, averaging around $4,000, but the competitive set a ...