Tag results for "baby boomers"
- Edelman, UK's NICA Launch Longevity LabThe London-based lab is described as a resource to help marketers enga ...
- Gimme Coupons: Consumers Will Sign Up For Emails To Get ThemEmail is by far the most-preferred channel for coupons and special offer ...
- Easy Goes Gen Z: They Are Least Suspicious, But Most Likely To Opt OutGen Z seems to have a particular aversion to being on ema ...
- IAB Benchmarks Value Of Free Digital Media Access To ConsumersThe study examines the value consumers would want in exchange for n ...
- TikTok: The Gen Z Search EngineWhen Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- More Ad-Supported Streaming? CTV CPMs Continue To FallAs consumer options for ad-supported streaming premium services and FAST networks gro ...
- What Does 'Buy American' Really Mean?"Many Americans consider where the products they buy are made in hop ...
- Preference For Ad-Supported Streaming Services Increases With AgeMore than two-thirds (65%) of those 50 to 59, 69% of tho ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- Tech Purchases Are Taking More Time And Involving More People, Study FindsMost IT decision makers agree that the technology purchasing process is becomi ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To ErodeSixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Social Media Ads Have Biggest Effect On Gen Z ConsumersYounger consumers favor ads that are entertaining rather than educational. About 7 ...
- Don't Overlook Your Most Lucrative Consumer SegmentBoomers have the greatest wealth of any cohort, drive the most actu ...
- Generational Divide Patterns Show Loyalty, Rewards StrategiesMerkle's report draws comparisons from pre- and post-pandemic data and shows t ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer SpendingInflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study FindsGoogle has always been against featuring more ads or paid promotional materi ...
- Older? Sure. Wiser? Debatable.If only one generation could vote, and if everyone's future depended ...
- Annual Silicon Valley Bank Report Paints Sober Picture For WineA trend called Neo-Prohibitionism combined with less wine consumption by younger generatio ...
- For Growth Amid Uncertainty, Lowe's Focuses On Boomers, Millennials, ProsThe home-improvement retailer used its annual investor day to outline strategy shif ...
- Hearst And Michael Clinton Launch Digital Content Platform For 50+ AudienceThis older group of 'Re-Imagineers' controls 70% of the wealth in th ...
- Marketers Should Consider These Social Issues Before Reaching Out To ConsumersA Collage Group study on multicultural Americans found 65% of Americans overa ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study FindsA study by Razorfish reveals 71% of respondents see virtual goods ...
- Surprise: Older People Care More About Brand Purpose Than Gen ZWhile purpose matters to all age groups, Gen X watches most closel ...
- Inflation Burnout: Younger Consumers Are Fed Up With Hearing About ItBoomers and Gen X are more concerned with inflation, Scorpion reports. ...
- Most Consumers Will Share Email Address For Coupons: StudyEmail is a top channels for finding out about coupons -- seco ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend MostJust 20% of consumers in a study by PwC said they pl ...
- Consumers Ready To Spend -- Well, MaybeSome consumers cut spending and change habits, but a lot depends ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove AdsA study of users of gaming and non-gaming apps identified patterns ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By EmailGen Z is least likely to have purchased by email, and millennia ...
- The State Of Senior Spending PowerFacing a bear market alongside rising inflation is enough to make a ...
