- AT&T, Coke Zero Seeing Tourney Benefits
Marketing Daily, Aaron Baar - Monday, March 30, 2015
"What they're doing seems to be very targeted to the audience, whi ...
- Sweet 16 March Madness Searches
SearchBlog, Laurie Sullivan - Friday, March 27, 2015
For the layperson like me when it comes to basketball, Sweet Sixte ...
- Acura Goes To Emerging Musicians And Social Media To Tout ILX Sedan
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
The effort extends ongoing digital efforts to tout the ILX Sport ...
- Brooklyn Nets, Brett Yormark Think Global, Act Local
Marketing: Sports, Barry Janoff - Tuesday, March 24, 2015
Brett Yormark, CEO for the NBA's Brooklyn Nets and the team's ho ...
- LifeAlert Wins Big In March Madness Buzz
MAD, Larissa Faw - Friday, March 20, 2015
Thanks to Georgia State's Coach Ron Hunter falling off his chair aft ...
- BBVA Compass Launches Campaign For NBA American Express Card
Marketing Daily, Tanya Gazdik - Monday, March 23, 2015
"To develop the campaign, we integrated feedback from NBA fans," said BB ...
- NCAA Basketball Tourney Delivers For CBS
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
The NCAA College Basketball Tournament took over the headlines when it ca ...
- Google, Bing Analyze March Madness Behavior To Make Predictions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2015
Google's and Bing's analytics teams are separately attempting to analyze behavior ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, March 20, 2015
Gatorade's digital engagement increased by 978% yesterday. The brand released a s ...
- Penske Offers A Better Way
Marketing Daily, Aaron Baar - Wednesday, March 18, 2015
Many people are familiar with Penske Truck Leasing's fleet by its distinguishab ...
- Prime Visibility Predicts Kentucky Will Win NCAA Men's Tourney
MAD, Larissa Faw - Tuesday, March 17, 2015
The marketing firm monitored social media -- largely Facebook and Twitter ...
- Basketball Stars Showcase AT&T's 'Strength'
Marketing Daily, Aaron Baar - Tuesday, March 17, 2015
"The ads will all carry [our] 'strong can' theme reinforcing our 'Nation ...
- Adidas Will Take Its NBA Jerseys And Go Elsewhere After 2017
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 17, 2015
With the clock winding down on its contract to provide the Nation ...
- Buick Swishes Trick Shots With NCAA March Madness
Marketing Daily, Karl Greenberg - Friday, March 13, 2015
Beginning Monday, Buick will be hitting the trick shots in its fif ...
- New Hire Ramps Up 'Aggressive Storytelling' At Adidas
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Adidas has appointed global creative agency 72andSunny to lead its sports campaig ...
- NEW! Jabari Parker Makes Ad Debut In Gatorade's 'Building Jabari Parker'
Out to Launch, Amy Corr - Thursday, March 12, 2015
Recovering from a sports injury is hard work, even for professional athlete ...
- Buffalo Wild Wings Leverages NCAA Partnership To Max With Tailored TV Ads, Multiplatform Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 11, 2015
The campaign -- the chain's first work from its new agency, Chiat/D ...
- Bing Partners With NCAA
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 11, 2015
Microsoft has teamed up with the NCAA to make Bing the Offici ...
- Oberto Beef Jerky's Full-Court Press Campaign Strategy
MAD, Larissa Faw - Tuesday, March 10, 2015
The beef jerky brand is introducing a multi-million dollar spring ad, marketi ...
- State Farm Debuts 'Best Of The Assist' Team
Out to Launch, Amy Corr - Wednesday, March 11, 2015
State Farm launched an adorable extension to its "Born to Assist" campaig ...
- YouTube Taps Turner Sports For March Madness Channel
Around the Net in Video, Gavin O'Malley - Tuesday, March 3, 2015
YouTube has partnered with Turner Sports to launch an official March Madne ...