- Call For Questions
Data and Targeting Insider, Steve Smith - Friday, December 28, 2007
At our first MediaPost event devoted to behavioral marketing back in Jul ...
- Thinking Back And Looking Forward
Metrics Insider, Judah Phillips - Friday, December 28, 2007
As 2007 ends, I thought it worth looking back, from the practition ...
- Rediscovering Simplicity
Data and Targeting Insider, Phil Leggiere - Wednesday, December 26, 2007
Plumbing the depths of user history information, connecting a myriad of do ...
- Bawdy Barbies: For Grown-Ups Only
Around the Net In Brand Marketing, Thom Forbes - Monday, December 24, 2007
Heading into the holiday shopping season, the familiar pink and blonde Barb ...
- The Phony Funnel
Data and Targeting Insider, Steve Smith - Friday, December 21, 2007
The fact is that for all of the intense research surrounding c ...
- Following Research, Curves Campaign Celebrates Women
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 20, 2007
New advertising for Curves International--dubbed "The Body Campaign"--will celebrate women rather th ...
- Beyond Click-stream: Unraveling The Core
Data and Targeting Insider, Phil Leggiere - Wednesday, December 19, 2007
The operating, usually unconscious, assumption of most behavioral targeting programs is th ...
- Alloy, Zwinky Launch Teen.com Ad Network
MediaDailyNews, Erik Sass - Tuesday, December 18, 2007
Alloy Media + Marketing is joining forces with Zwinky, the virtual wor ...
- Can Behavioral Sell Toothpaste?
Data and Targeting Insider, Steve Smith - Friday, December 14, 2007
Michael Winter, media director, Agency.com, is among the most experienced practitioners ...
- Revenue Science Launches Entertainment Segment
Online Media Daily, - Thursday, December 13, 2007
Revenue Science is launching a behavioral segment for entertainment that will enab ...
- Student Lender End Logo Deals With Colleges
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 12, 2007
...
- Fantasy Fishing League Lures Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 12, 2007
Irwin Jacobs, a Minneapolis-based financier who owns boat maker Genmar Holdings a ...
- Bringing BT To Main Street: Reality Check
Data and Targeting Insider, Phil Leggiere - Wednesday, December 12, 2007
Like many other groups of insiders, those of us immersed in onli ...
- Comic Books Hot New Ad Medium
Around the Net In Media, William Spain - Tuesday, December 11, 2007
As they try to reach young male consumers, advertisers and their agenci ...
- Egg on Its Facebook
Data and Targeting Insider, Steve Smith - Friday, December 7, 2007
"We simply did a bad job," admitted Facebook founder Mark Zuckerberg th ...
- Microsoft Santa IM Bot Talks Dirty
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 6, 2007
A automated Santa that Microsoft created for children to instant-message with h ...
- Digital World Could Be Marketers' Dream
On Media, Diane Mermigas - Thursday, December 6, 2007
In 2008, mobility and social networking will be powerfully intertwined growth catalyst ...
- BT's Next Iterations
Data and Targeting Insider, Phil Leggiere - Wednesday, December 5, 2007
It's easy to remember -- but hard to believe -- how esoter ...
- States Sue RJ Reynolds For Cartoon Ads
MediaDailyNews, Erik Sass - Wednesday, December 5, 2007
A week after announcing it is pulling out of magazine advertising ...
- Tech Companies Target Older Consumers
Around the Net In Brand Marketing, Thom Forbes - Friday, November 30, 2007
The sheer number of 50-plus consumers is leading tech companies to h ...
- High Recall For i-am TV
Around the Net In Media, William Spain - Friday, November 30, 2007
About 70% of the audience in bars where i-am TV operates wat ...
- Now It's Personal
Data and Targeting Insider, Steve Smith - Friday, November 30, 2007
This week, we take a step back from our usual Q&A wi ...
- Cowboy QB Romo Scrambles To Endorse
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 28, 2007
Anonymous as recently as the beginning of last season, Dallas Cowboy quarterba ...
- BT: Variation Is The Key
Data and Targeting Insider, Phil Leggiere - Wednesday, November 28, 2007
Truly personalized, one-to-one marketing is the ultimate destination, the holy grail, towa ...
- Godin, Segmentation, 'Good to Great' Top Survey Results
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 27, 2007
Seth Godin is the top marketing guru to an elite group ...
- Reach Out: WSJ Office Network Gets Key Business Pros
MediaDailyNews, Erik Sass - Tuesday, November 27, 2007
A study of the Wall Street Journal Office Network by Arbitron fou ...
- Wipe Me: Napkin Ads Extend Consumer Awareness
MediaDailyNews, Erik Sass - Tuesday, November 27, 2007
NapAds, a company that operates a virtual napkin network covering popular nightli ...
- Study Analyzes Social Engagement Marketing
Online Media Daily, Gavin O'Malley - Monday, November 26, 2007
That social networks are monopolizing an ever greater share of consumers' ti ...
- EU Examines Behavioral Targeting, Privacy
Online Media Daily, Wendy Davis - Monday, November 26, 2007
As online advertising comes under greater scrutiny in the United States, Europe ...
- Weighing In On Privacy
Data and Targeting Insider, Steve Smith - Friday, November 23, 2007
If Thanksgiving is about anything, it is about family bickering. And ...