- Tech Companies Target Older Consumers
Around the Net In Brand Marketing, Thom Forbes - Friday, November 30, 2007
The sheer number of 50-plus consumers is leading tech companies to h ...
- High Recall For i-am TV
Around the Net In Media, William Spain - Friday, November 30, 2007
About 70% of the audience in bars where i-am TV operates wat ...
- Now It's Personal
Data and Targeting Insider, Steve Smith - Friday, November 30, 2007
This week, we take a step back from our usual Q&A wi ...
- Cowboy QB Romo Scrambles To Endorse
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 28, 2007
Anonymous as recently as the beginning of last season, Dallas Cowboy quarterba ...
- BT: Variation Is The Key
Data and Targeting Insider, Phil Leggiere - Wednesday, November 28, 2007
Truly personalized, one-to-one marketing is the ultimate destination, the holy grail, towa ...
- Godin, Segmentation, 'Good to Great' Top Survey Results
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 27, 2007
Seth Godin is the top marketing guru to an elite group ...
- Reach Out: WSJ Office Network Gets Key Business Pros
MediaDailyNews, Erik Sass - Tuesday, November 27, 2007
A study of the Wall Street Journal Office Network by Arbitron fou ...
- Wipe Me: Napkin Ads Extend Consumer Awareness
MediaDailyNews, Erik Sass - Tuesday, November 27, 2007
NapAds, a company that operates a virtual napkin network covering popular nightli ...
- Study Analyzes Social Engagement Marketing
Online Media Daily, Gavin O'Malley - Monday, November 26, 2007
That social networks are monopolizing an ever greater share of consumers' ti ...
- EU Examines Behavioral Targeting, Privacy
Online Media Daily, Wendy Davis - Monday, November 26, 2007
As online advertising comes under greater scrutiny in the United States, Europe ...
- Weighing In On Privacy
Data and Targeting Insider, Steve Smith - Friday, November 23, 2007
If Thanksgiving is about anything, it is about family bickering. And ...
- Marketing To Millennials: They Don't Know It All
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 21, 2007
The Millennials have lived in a media-saturated world from a young ag ...
- Video: Targeting The Learning Curve
Data and Targeting Insider, Phil Leggiere - Wednesday, November 21, 2007
In these still early days of online video, targeting remains more tri ...
- The Sell: Why You Need Fanboys
Media Magazine, Andrew Ettinger - Thursday, November 1, 2007
Driving through Kentucky I had two choices: Maker's Mark 18 miles ...
- Disney Princess Magic Extending To The Crib
Around the Net In Brand Marketing, Thom Forbes - Monday, November 19, 2007
Starting in 2001, Disney has enchanted 3- to 6-year-old girls throughout Ameri ...
- TACODA's New Captain Charts The Course
Data and Targeting Insider, Steve Smith - Friday, November 16, 2007
Since finalizing its sale to AOL in recent months, TACODA's deck chai ...
- New York Advertising: Step Out!
MediaDailyNews, Robert Fauser - Friday, November 16, 2007
There's one market that transcends the outdoor ad buy: New York Cit ...
- Bravo Pushes Shows With 4D Model
MediaDailyNews, Wayne Friedman - Thursday, November 15, 2007
Hollywood, Calif. -- Cable TV-based company Bravo Media says its marketing effor ...
- Bringing ISPs Into The Behavioral Mix
Data and Targeting Insider, Phil Leggiere - Wednesday, November 14, 2007
Once the vital center of the Internet eco-system, Internet Service Providers a ...
- Gas Station TV Pumps Up
MediaDailyNews, Erik Sass - Wednesday, November 14, 2007
Gas Station TV will soon be able to reach consumers at multip ...
- Marketers Reach Key Demos Via Mobile
Online Media Daily, Gavin O'Malley - Wednesday, November 14, 2007
Marketers struggling to engage elusive 18- to 24-year-olds need look no furth ...
- Social Networkers Are Also Heavy Technology Users
Research Brief, Jack Loechner - Wednesday, November 14, 2007
Ipsos Insight's newest report, PROFILE: Social Networker, identifies key differences in behavi ...
- No More "Magic" For Lincoln
Around the Net In Media, William Spain - Tuesday, November 13, 2007
Lincoln has bailed out of its three-year deal with Earvin "Magic" Johnso ...
- No Need For "Do Not Track" List
Around the Net In Online Marketing, Ross Fadner - Tuesday, November 13, 2007
Rumor has it the Federal Trade Commission is seriously considering a " ...
- Consumers Get Cross-Media Message Out
MediaDailyNews, Karl Greenberg - Tuesday, November 13, 2007
What marketer aiming to pitch tweens wouldn't want to ride on t ...
- Will Ponies, Unicorns Attract Girls To Trading Cards?
Around the Net In Brand Marketing, Thom Forbes - Monday, November 12, 2007
Bella Sara trading cards have pastel colors, fanciful pictures of unicorns a ...
- Consumers Prefer To Buy From Companies That Reflect Their Values
Research Brief, Jack Loechner - Monday, November 12, 2007
According to the inaugural BBMG Conscious Consumer Report, nearly nine in t ...
- Following The Segments Online
Data and Targeting Insider, Steve Smith - Friday, November 9, 2007
When offline audience research company Experian recently acquired online traffic analytics servi ...
- AOL Taps Dave Morgan To Lead Online Ad Strategy
MediaDailyNews, Joe Mandese - Friday, November 9, 2007
Just months after acquiring behavioral marketing firm TACODA, AOL has named i ...
- Toward Transparency: Taking BT Outside The (Black) Box
Data and Targeting Insider, Phil Leggiere - Wednesday, November 7, 2007
In the past two years ad networks have finally gotten on t ...