Results for January 2008
  • Targeting: Looking into the Stars
    I keep feeling like I am standing on top of an iceberg, ...
  • Smoked Signal
    As television leaps into the digital storm, will the blizzard lead to ...
  • Lifetime Focuses On Women's Reactions To Debates
    Women may make the difference in this year's presidential race. To prove ...
  • BT: Time For A Reality Check
    In just a few short years behavioral targeting has moved from a ...
  • Zenith Launches Infomercial Unit
    Sensing growth for long-form advertiser TV commercials, ZenithOptimedia Direct will launch an ...
  • Adzilla Adds Gabriner As CEO
    Behavioral targeting firm Adzilla Monday named Toby Gabriner CEO. Gabriner, who had ...
  • TruEffect Behavioral Targeting Still Has Flaws
    Online ad-serving company TruEffect today will officially launch a new behavioral targeting ...
  • A Call To Activism
    Not all behavioral targeting needs to sell cars and travel. At the ...
  • Future Of TV Ad Market: A Lot Like Online's -- Ad Networks, Behavioral Targeting, Etc.
    The future of TV advertising will probably be a lot like current ...
  • Breaking The Complexity Barrier
    For larger advertisers, behavioral targeting is no longer a "wish-list" item. It's ...
  • Rosenberg Takes Helm At Expanding PV Media Group
    Prime Visibility Media Group has acquired two leading online companies: AdOn Network, ...
  • How Retail Bankers Target The Mass Affluent
    Top-performing banks around the world are tailoring their services across all channels ...
  • Clicking, Clicking Everywhere
    Performance ad network AdKnowledge reported recently that in 2007 the number of ...
  • Custom-Fitting BT
    In its still-young life, behavioral targeting has already taken the notion of ...
  • Measuring The Top Of The Pipeline
    You can't get much closer to the full depth and breadth of ...
  • Channel-Agnostic Video Targeting
    Video formats continue to proliferate nearly as fast (sometimes seemingly even faster) ...
  • Forget Tupperware, Modern Women Hold Taser Parties
    ...
  • From the Head To The Torso
    As traffic fragments around the Web, finding a large qualified audience to ...
  • Taking Consumer-Centricity To The Next Level
    We've come a pretty long way in 40 years from "the medium ...
  • Any Port in a Storm
    In increasingly treacherous digital swells, a rowboat might be just the t ...
  • Behavioral Focus: Their Eyes Were Watching Google
    Who will be the next big players in the BT world? The ...
  • Asking for It
    Next time you log onto Netflix to discreetly order that Showgirls DVD, ...
  • Good and Broken 
    Instead of kicking the hell out of a broken washing machine that ...