- Targeting: Looking into the Stars
Media Magazine, Mark Green - Thursday, January 31, 2008
I keep feeling like I am standing on top of an iceber ...
- Smoked Signal
Media Magazine, Steve Smith - Thursday, January 31, 2008
As television leaps into the digital storm, will the blizzard lead ...
- Lifetime Focuses On Women's Reactions To Debates
MediaDailyNews, Fern Siegel - Thursday, January 31, 2008
Women may make the difference in this year's presidential race. To pro ...
- BT: Time For A Reality Check
Data and Targeting Insider, Phil Leggiere - Wednesday, January 30, 2008
In just a few short years behavioral targeting has moved from ...
- Zenith Launches Infomercial Unit
MediaDailyNews, Wayne Friedman - Tuesday, January 29, 2008
Sensing growth for long-form advertiser TV commercials, ZenithOptimedia Direct will launch ...
- Adzilla Adds Gabriner As CEO
Online Media Daily, - Tuesday, January 29, 2008
Behavioral targeting firm Adzilla Monday named Toby Gabriner CEO. Gabriner, who h ...
- TruEffect Behavioral Targeting Still Has Flaws
Online Media Daily, Wendy Davis - Tuesday, January 29, 2008
Online ad-serving company TruEffect today will officially launch a new behavioral targeti ...
- A Call To Activism
Data and Targeting Insider, Steve Smith - Friday, January 25, 2008
Not all behavioral targeting needs to sell cars and travel. At t ...
- Future Of TV Ad Market: A Lot Like Online's -- Ad Networks, Behavioral Targeting, Etc.
Online Media Daily, Joe Mandese - Thursday, January 24, 2008
The future of TV advertising will probably be a lot like curre ...
- Breaking The Complexity Barrier
Data and Targeting Insider, Phil Leggiere - Wednesday, January 23, 2008
For larger advertisers, behavioral targeting is no longer a "wish-list" item. It ...
- Rosenberg Takes Helm At Expanding PV Media Group
Online Media Daily, - Wednesday, January 23, 2008
Prime Visibility Media Group has acquired two leading online companies: AdOn Networ ...
- How Retail Bankers Target The Mass Affluent
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 22, 2008
Top-performing banks around the world are tailoring their services across all channe ...
- Clicking, Clicking Everywhere
Data and Targeting Insider, Steve Smith - Friday, January 18, 2008
Performance ad network AdKnowledge reported recently that in 2007 the number ...
- Custom-Fitting BT
Data and Targeting Insider, Phil Leggiere - Wednesday, January 16, 2008
In its still-young life, behavioral targeting has already taken the notion ...
- Measuring The Top Of The Pipeline
Data and Targeting Insider, Steve Smith - Friday, January 11, 2008
You can't get much closer to the full depth and breadth ...
- Channel-Agnostic Video Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, January 9, 2008
Video formats continue to proliferate nearly as fast (sometimes seemingly even faste ...
- Forget Tupperware, Modern Women Hold Taser Parties
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 8, 2008
...
- From the Head To The Torso
Data and Targeting Insider, Steve Smith - Friday, January 4, 2008
As traffic fragments around the Web, finding a large qualified audience ...
- Taking Consumer-Centricity To The Next Level
Data and Targeting Insider, Phil Leggiere - Wednesday, January 2, 2008
We've come a pretty long way in 40 years from "the medi ...
- Any Port in a Storm
Media Magazine, Daniel Frankel - Thursday, January 31, 2008
In increasingly treacherous digital swells, a rowboat might be just the t ...
- Behavioral Focus: Their Eyes Were Watching Google
OMMA Magazine, David Honig - Tuesday, January 29, 2008
Who will be the next big players in the BT world? T ...
- Asking for It
OMMA Magazine, Gaetano Pollice - Thursday, January 3, 2008
Next time you log onto Netflix to discreetly order that Showgirls DV ...
- Good and Broken
OMMA Magazine, Gaetano Pollice - Thursday, January 3, 2008
Instead of kicking the hell out of a broken washing machine th ...