- The Mind Set Of A Brand
Data and Targeting Insider, Steve Smith - Friday, February 29, 2008
Mindset Media comes at behavioral targeting from a different direction and wi ...
- Making A Place For Placement
Data and Targeting Insider, Phil Leggiere - Wednesday, February 27, 2008
The growth of behavioral targeting has decisively shifted the focus of ma ...
- Behavioral Targeting: A Brave New World... Maybe
Online Media Daily, Erik Sass - Tuesday, February 26, 2008
[Behavioral Targeting] PHOENIX -- There's no question that behavioral targeting is t ...
- The Science Of Decisions
Data and Targeting Insider, Steve Smith - Friday, February 22, 2008
Understanding the psychology of purchase behaviors and segmenting online audiences accordingly ...
- Older Consumers Favor TV, Print, But Net Lures Browsers In Big Numbers
MediaDailyNews, Karl Greenberg - Friday, February 22, 2008
If eyeballs are glued to any tube, it's more and more like ...
- Verticalizing BT
Data and Targeting Insider, Phil Leggiere - Wednesday, February 20, 2008
For all its growing technical sophistication, behavioral marketing has remained largely fixat ...
- Women Stream TV, Men Prefer YouTube
Around the Net In Online Marketing, Ross Fadner - Friday, February 15, 2008
A new online video study from Nielson Online shows that men te ...
- The Psychology Of Buying
Data and Targeting Insider, Steve Smith - Friday, February 15, 2008
The recently launched 7 Billion People is an intriguing application to e-commer ...
- Organic Search, Behavioral Targeting Big Winners For ROI
Online Media Daily, Tameka Kee - Thursday, February 14, 2008
Marketers pegged organic search and behavioral targeting as the channels that deliver ...
- Former Yahoo Exec Lands At AdKnowledge
Online Media Daily, - Thursday, February 14, 2008
AdKnowledge, which operates the BidSystem behavioral targeting ad network, has hired Er ...
- Thanks For Coming, Coffee Is Being Served In The Foyer
Show Daily, Joe Mandese - Monday, February 11, 2008
Laredo Group’s Jason Heller got his OMMA Behavioral panel off on ...
- Mapping The Sphere of Influence
Data and Targeting Insider, Phil Leggiere - Wednesday, February 13, 2008
Most behaviorally savvy marketers know full well that the "single-click theory" ...
- Just An Online Minute... CDT: Seven Years Of Failed Self-Regulation On Privacy
Just An Online Minute, Wendy Davis - Wednesday, February 13, 2008
The Federal Trade Commission isn't the only group turning its attention ...
- OMMA Panel: Successful Behavioral Targeting Campaigns Require Mutual Effort
Online Media Daily, Tameka Kee - Tuesday, February 12, 2008
If you develop a finely tuned behavioral targeting campaign but choose ...
- IAB Board Formally Adopts Behavioral Targeting Guidelines
Online Media Daily, Wendy Davis - Tuesday, February 12, 2008
The board of the Interactive Advertising Bureau has adopted new guidelines f ...
- Interpublic, Jay-Z Team For Multi-Culti Agency
MediaDailyNews, Erik Sass - Monday, February 11, 2008
After ducking out of multicultural advertising targeting African-Americans several years ago, t ...
- Check For Updates From Today's OMMA Behavioral Conference
Online Media Daily, The Editor - Sunday, February 10, 2008
For postings, updates and news developments taking place at today's OMMA Behavior ...
- Revenue Science To Announce Consortium Today At OMMA Conference
Online Media Daily, Tameka Kee - Monday, February 11, 2008
With a constant stream of new ad networks claiming to offer behavior ...
- What Really Annoys Consumers: Hint, It Isn't BT
Show Daily, Joe Mandese - Monday, February 11, 2008
The word annoying came up twice during today's OMMA Behavioral conference, a ...
- The Behavioralization Of Madison Avenue
Show Daily, Joe Mandese - Monday, February 11, 2008
It's been six months since MediaPost’s last OMMA Behavioral conference, and ...
- Federal Trade Ommission
Show Daily, Joe Mandese - Monday, February 11, 2008
It's not unusual to have federal regulators answering questions at some indust ...
- At Last, A Decent Explanation For Dave Morgan's Absence From OMMA Behavioral
Show Daily, Joe Mandese - Monday, February 11, 2008
It seemed hard to believe that MediaPost could host a conference abo ...
- Horan Says Behavioral Targeting Shouldn't Mean Overtargeting
Show Daily, Karl Greenberg - Monday, February 11, 2008
Peter Horan, CEO, IAC Media and Advertising, the first speaker at today ...
- MySpace up against the ropes?
Show Daily, Tameka Kee - Monday, February 11, 2008
Donna Bogatin questioned Arnie Gullov-Singh, vp of product management at Fox Interacti ...
- Stop Targeting Your Consumers
Show Daily, Tameka Kee - Monday, February 11, 2008
Some things may need to change for BT to work, according ...
- I Post, Therefore I Am A Web Page
Show Daily, Joe Mandese - Monday, February 11, 2008
Some leading supporters of social network marketing went public on their oppositi ...
- Online Media and BT - It's not personal
Show Daily, Tameka Kee - Monday, February 11, 2008
IAC's CEO Peter Horan is going against the tide. The business ...
- Boil it Down!
Show Daily, Karl Greenberg - Monday, February 11, 2008
Talking about behavioral targeting strikes me as bit like analyzing a ja ...
- Granular targeting works for smaller companies
Show Daily, Karl Greenberg - Monday, February 11, 2008
Holly Hop, group media drector at Critical Mass, speaking at a pan ...
- Got An Opinion About A New Industry Standards Initiative?
Show Daily, Joe Mandese - Monday, February 11, 2008
If you do, click here
 http://www.btstandards.org to learn details abo ...