- OMMA Behavioral 3.0
Data and Targeting Insider, Steve Smith - Friday, June 27, 2008
A year ago, we started the OMMA Behavioral conference series wondering ...
- Foxes Controlling Henhouse?
Feedback Loop, - Friday, June 27, 2008
Whenever I read something about behavioral targeting, I am reminded of t ...
- Targeting The Web Site Experience
Data and Targeting Insider, Phil Leggiere - Thursday, June 26, 2008
The once radical premise of behaviorally targeted ad placement, using behavioral profil ...
- Alloy: 62% Of College Students Watch TV/Video Online
MediaDailyNews, Erik Sass - Thursday, June 26, 2008
Almost two-thirds of college students are streaming video and TV shows onlin ...
- Online Privacy Bill Dies In NY Assembly, But Will Be Resurrected
Online Media Daily, Wendy Davis - Thursday, June 26, 2008
Lawmakers in New York adjourned this week without voting on a controversi ...
- Charter: NebuAd Deal Raises Concerns
Online Media Daily, Wendy Davis - Wednesday, June 25, 2008
Cable company Charter Communications said Tuesday it has postponed a controversial pl ...
- Law Prof: ISP-Based Targeting Could Violate Site Trademarks
PolicyBlog, Wendy Davis - Wednesday, June 25, 2008
Charter Communications said it has temporarily scrapped a plan to share informati ...
- EU Commissioner Promises Eagle Eye For Privacy Issues
Online Media Daily, Wendy Davis - Tuesday, June 24, 2008
European Union Consumer Commissioner Meglena Kuneva said she intends to take ...
- Advertise To Workers At Work To Influence Purchases
Research Brief, Jack Loechner - Tuesday, June 24, 2008
The results of a new study, conducted by consumer intelligence firm BIGresearc ...
- Giddy Up, Revenue Science: Hirsch Takes The Reins As CEO
Online Media Daily, Tameka Kee - Friday, June 20, 2008
Revenue Science has named Jeff Hirsch its new CEO. Hirsch succeeds Bi ...
- NebuAd Accused Of Ignoring Online Privacy Basic Rules
Online Media Daily, Wendy Davis - Thursday, June 19, 2008
With lawmakers gearing up to grill online ad executives, advocacy groups Wednesd ...
- Behavioral Targeting and Competitive Intelligence
Data and Targeting Insider, Phil Leggiere - Wednesday, June 18, 2008
The core mission of behavioral marketing is to deepen marketers' knowledge ...
- Under Pressure: Charter Delays Info Sharing With NebuAd
Online Media Daily, Wendy Davis - Tuesday, June 17, 2008
Charter Communications has delayed its plans to start sharing information with Nebu ...
- Teens Learn From Advertising on Social Sites
Research Brief, Jack Loechner - Tuesday, June 17, 2008
OTX, releasing new results from its Teen Topix study, the complex liv ...
- Billboard Surveillance Is Not the Issue, The Feds Are
MediaDailyNews, Erik Sass - Monday, June 16, 2008
Since its publication in The New York Times two weeks ago, ...
- Digital Rights Advocates Target ISP Ad Targeting
Online Media Daily, Wendy Davis - Monday, June 16, 2008
Internet service providers should obtain users' consent before collecting information about the ...
- Predict, Customize, Convert
Data and Targeting Insider, Steve Smith - Friday, June 13, 2008
As more sites identify and profile users coming through their front doo ...
- Senate Slates Online Ad Hearing, Microsoft Set To Testify
Online Media Daily, Wendy Davis - Thursday, June 12, 2008
With debate heating up on whether online ad techniques violate users' privac ...
- Targeting By Interaction
Data and Targeting Insider, Phil Leggiere - Wednesday, June 11, 2008
Behavioral targeting has largely been geared to increasing the odds that a ...
- Morph Me
Notes from the Digital Frontier, jen - Friday, June 6, 2008
An article entitled Behavioral Insider: And Now For Something Completely Different ...
- Privacy Issues Continue To Evolve In BT
Online Media Daily, Roy Shkedi - Monday, June 9, 2008
When I entered the targeted advertising business 10 years ago, most peop ...
- Companies Under Fire For Privacy Faux Pas
Online Media Daily, Wendy Davis - Monday, June 9, 2008
Behavioral targeting companies that plan to harvest data from Internet service compani ...
- Kiddie Goodies Are Used To Promote Teen Movies
Around the Net In Media, Joan Voight - Friday, June 6, 2008
Young ticket buyers determine the ultimate financial success for almost all summ ...
- Behavioral Targeting: Ruining A Good Idea
Around the Net In Online Marketing, Ross Fadner - Friday, June 6, 2008
Behavioral targeting holds great promise, but attempts to sneak it through t ...
- Just Ask For Directions
Data and Targeting Insider, Steve Smith - Friday, June 6, 2008
Online media buying can be lot like the stereotype of men drivin ...
- Converging Online And Offline Data
Data and Targeting Insider, Phil Leggiere - Wednesday, June 4, 2008
The language and the guiding frameworks used by online and offline markete ...
- Read All Over: Alloy Finds College Newspapers Make Grade
MediaDailyNews, Erik Sass - Wednesday, June 4, 2008
It's a sweet spot for advertisers--and it's reachable in traditional media. Whi ...
- Long-Term Fix: Better Data Targeting, Better Metrics
On Media, Diane Mermigas - Tuesday, June 3, 2008
The quest for ad dollars is going to be a grueling, inefficie ...
- Taking Measure: Drifting Out to Sea
Media Magazine, John Nardone - Monday, June 23, 2008
Right around New Year's Day, everyone fires up a crystal ball a ...