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Results for June 2008
OMMA Behavioral 3.0
Data and Targeting Insider, Steve Smith - Friday, June 27, 2008
A year ago, we started the OMMA Behavioral conference series wondering if ...
Foxes Controlling Henhouse?
Feedback Loop, - Friday, June 27, 2008
Whenever I read something about behavioral targeting, I am reminded of the ...
Targeting The Web Site Experience
Data and Targeting Insider, Phil Leggiere - Thursday, June 26, 2008
The once radical premise of behaviorally targeted ad placement, using behavioral profiles ...
Alloy: 62% Of College Students Watch TV/Video Online
MediaDailyNews, Erik Sass - Thursday, June 26, 2008
Almost two-thirds of college students are streaming video and TV shows online, ...
Online Privacy Bill Dies In NY Assembly, But Will Be Resurrected
Online Media Daily, Wendy Davis - Thursday, June 26, 2008
Lawmakers in New York adjourned this week without voting on a controversial ...
Charter: NebuAd Deal Raises Concerns
Online Media Daily, Wendy Davis - Wednesday, June 25, 2008
Cable company Charter Communications said Tuesday it has postponed a controversial plan ...
Law Prof: ISP-Based Targeting Could Violate Site Trademarks
PolicyBlog, Wendy Davis - Wednesday, June 25, 2008
Charter Communications said it has temporarily scrapped a plan to share information ...
EU Commissioner Promises Eagle Eye For Privacy Issues
Online Media Daily, Wendy Davis - Tuesday, June 24, 2008
European Union Consumer Commissioner Meglena Kuneva said she intends to take a ...
Advertise To Workers At Work To Influence Purchases
Research Brief, Jack Loechner - Tuesday, June 24, 2008
The results of a new study, conducted by consumer intelligence firm BIGresearch, ...
Giddy Up, Revenue Science: Hirsch Takes The Reins As CEO
Online Media Daily, Tameka Kee - Friday, June 20, 2008
Revenue Science has named Jeff Hirsch its new CEO. Hirsch succeeds Bill ...
NebuAd Accused Of Ignoring Online Privacy Basic Rules
Online Media Daily, Wendy Davis - Thursday, June 19, 2008
With lawmakers gearing up to grill online ad executives, advocacy groups Wednesday ...
Behavioral Targeting and Competitive Intelligence
Data and Targeting Insider, Phil Leggiere - Wednesday, June 18, 2008
The core mission of behavioral marketing is to deepen marketers' knowledge of ...
Under Pressure: Charter Delays Info Sharing With NebuAd
Online Media Daily, Wendy Davis - Tuesday, June 17, 2008
Charter Communications has delayed its plans to start sharing information with NebuAd ...
Teens Learn From Advertising on Social Sites
Research Brief, Jack Loechner - Tuesday, June 17, 2008
OTX, releasing new results from its Teen Topix study, the complex lives ...
Billboard Surveillance Is Not the Issue, The Feds Are
MediaDailyNews, Erik Sass - Monday, June 16, 2008
Since its publication in
The New York Times
two weeks ago, an ...
Digital Rights Advocates Target ISP Ad Targeting
Online Media Daily, Wendy Davis - Monday, June 16, 2008
Internet service providers should obtain users' consent before collecting information about their ...
Predict, Customize, Convert
Data and Targeting Insider, Steve Smith - Friday, June 13, 2008
As more sites identify and profile users coming through their front door, ...
Senate Slates Online Ad Hearing, Microsoft Set To Testify
Online Media Daily, Wendy Davis - Thursday, June 12, 2008
With debate heating up on whether online ad techniques violate users' privacy, ...
Targeting By Interaction
Data and Targeting Insider, Phil Leggiere - Wednesday, June 11, 2008
Behavioral targeting has largely been geared to increasing the odds that ads ...
Notes from the Digital Frontier, jen - Friday, June 6, 2008
An article entitled Behavioral Insider: And Now For Something Completely Different by ...
Privacy Issues Continue To Evolve In BT
Online Media Daily, Roy Shkedi - Monday, June 9, 2008
When I entered the targeted advertising business 10 years ago, most people ...
Companies Under Fire For Privacy Faux Pas
Online Media Daily, Wendy Davis - Monday, June 9, 2008
Behavioral targeting companies that plan to harvest data from Internet service companies ...
Kiddie Goodies Are Used To Promote Teen Movies
Around the Net In Media, Joan Voight - Friday, June 6, 2008
Young ticket buyers determine the ultimate financial success for almost all summer ...
Behavioral Targeting: Ruining A Good Idea
Around the Net In Online Marketing, Ross Fadner - Friday, June 6, 2008
Behavioral targeting holds great promise, but attempts to sneak it through the ...
Just Ask For Directions
Data and Targeting Insider, Steve Smith - Friday, June 6, 2008
Online media buying can be lot like the stereotype of men driving. ...
Converging Online And Offline Data
Data and Targeting Insider, Phil Leggiere - Wednesday, June 4, 2008
The language and the guiding frameworks used by online and offline marketers ...
Read All Over: Alloy Finds College Newspapers Make Grade
MediaDailyNews, Erik Sass - Wednesday, June 4, 2008
It's a sweet spot for advertisers--and it's reachable in traditional media. While ...
Long-Term Fix: Better Data Targeting, Better Metrics
On Media, Diane Mermigas - Tuesday, June 3, 2008
The quest for ad dollars is going to be a grueling, inefficient ...
Taking Measure: Drifting Out to Sea
Media Magazine, John Nardone - Monday, June 23, 2008
Right around New Year's Day, everyone fires up a crystal ball and ...
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