- Targeting Influentials
Data and Targeting Insider, Phil Leggiere - Wednesday, July 30, 2008
Forging a truly interactive dialog between marketers and consumers has been t ...
- Media X: Mad in the U.S.A.
MediaDailyNews, Jack Feuer - Wednesday, July 30, 2008
What do Millennials really think about marketing and politics and pop cultur ...
- NebuAd May Be Investigated North Of The Border
Online Media Daily, Wendy Davis - Wednesday, July 30, 2008
Already facing Congressional scrutiny in the U.S., behavioral targeting company NebuAd cou ...
- Fusing The Platforms
Data and Targeting Insider, Steve Smith - Friday, July 25, 2008
Nielsen's many panels, research and measurement products now span almost all consum ...
- Behavioral Targeting And Multivariate Testing
Data and Targeting Insider, Phil Leggiere - Wednesday, July 23, 2008
Internet marketers like to pride themselves on working on "Internet time," whe ...
- Embarq Didn't Notify Subscribers About Test
Online Media Daily, Wendy Davis - Wednesday, July 23, 2008
Responding to a Congressional inquiry, Internet service provider Embarq said it revis ...
- Teens Online Buy Stuff, Prefer Reality Over Virtual Sometimes, And Have Concerns
Research Brief, Jack Loechner - Wednesday, July 23, 2008
New research from OTX and The Intelligence Group studies teens' online behavio ...
- Mega-Growth Predicted For IPTV, Behavioral Marketing
MediaDailyNews, Erik Sass - Tuesday, July 22, 2008
SAN FRANCISCO -- Behavioral marketing could grow from around $700 million ...
- Mobile, ISP Not Ripe For Behavioral Marketing
Online Media Daily, Erik Sass - Tuesday, July 22, 2008
SAN FRANCISCO -- Behavioral marketing via mobile devices is still a coup ...
- AdBrite Jumps Into the Behavioral Targeting Fray
Online Media Daily, Tameka Kee - Tuesday, July 22, 2008
SAN FRANCISCO -- AdBrite now offers behavioral targeting across the more th ...
- eXelate Launches BT Lab With Goal Of Higher CPMs
Online Media Daily, Gavin O'Malley - Tuesday, July 22, 2008
Behavioral marketing data exchange eXelate today is expected to announce the laun ...
- Tacoda Founder Predicts Huge Growth For Behavioral
Online Media Daily, Erik Sass - Tuesday, July 22, 2008
SAN FRANCISCO -- Behavioral marketing could grow from around $700 million ...
- Behavioral: 'It's Only Going To Get Creepier'
Online Media Daily, Erik Sass - Tuesday, July 22, 2008
SAN FRANCISCO -- Today's behavioral marketing is just a taste of what ...
- ValueClick To Launch Predictive Behavioral Targeting
Online Media Daily, Tanya Gazdik - Monday, July 21, 2008
ValueClick Media, a division of ValueClick, Inc., is expected to announce t ...
- Behavioral Targeting's 'Creepy' Factor
PolicyBlog, Wendy Davis - Monday, July 21, 2008
A few years ago, when lawmakers were focused on crafting legislation ...
- What Are Your Segments Doing Online?
Data and Targeting Insider, Steve Smith - Friday, July 18, 2008
Cross-platform media planning has been a hot topic at recent advertising a ...
- Lawmakers Prefer 'Opt-In' Requirement For NebuAd
Online Media Daily, Wendy Davis - Friday, July 18, 2008
Several lawmakers said Thursday that NebuAd and other companies that want ...
- Congress, Privacy Advocates Remain Skeptical Of NebuAd
PolicyBlog, Wendy Davis - Thursday, July 17, 2008
At a Congressional hearing this morning led by Ed Markey of Massachusett ...
- Event-Based Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, July 16, 2008
In the digital media economy data is rightly viewed as a fo ...
- NebuAd Faces More Congressional Scrutiny
Online Media Daily, Wendy Davis - Wednesday, July 16, 2008
Less than one week after NebuAd CEO Bob Dykes assured the Sena ...
- ABC, FX Top Gay Index, Fox Lags
Around the Net In Media, Joan Voight - Tuesday, July 15, 2008
...
- Veoh Launches Behavioral Targeting Technology
Online Media Daily, Mark Walsh - Monday, July 14, 2008
Veoh Networks today unveils a new behavioral targeting system that lets markete ...
- Hot Off The Hot Seat
Data and Targeting Insider, Steve Smith - Friday, July 11, 2008
A day after testifying at the Senate Committee on Commerce, Science, a ...
- Senate Divided Over Need For New Privacy Laws
Online Media Daily, Wendy Davis - Thursday, July 10, 2008
WASHINGTON -- Members of the Senate Commerce Committee appear divided about wheth ...
- Predictive Modeling Across Channels
Data and Targeting Insider, Phil Leggiere - Wednesday, July 9, 2008
Lead generation and email marketing are often cursorily dismissed as "old schoo ...
- Showtime Wants Teens, Cues Up 'Guys and Divas'
MediaDailyNews, David Goetzl - Wednesday, July 9, 2008
Showtime wants to go to school, too. With Disney's "High School Musica ...
- NebuAd, Privacy Advocates Face Off Before Senate Today
Online Media Daily, Wendy Davis - Wednesday, July 9, 2008
Behavioral targeting company NebuAd, which serves ads to Web users based ...
- Exponential, Tribal Fusion Join The NAI
Online Media Daily, - Wednesday, July 9, 2008
Exponential Interactive, parent company of the Tribal Fusion ad network, has join ...
- Behavioral Targeting: It Still Doesn't Play In Peoria
Online Media Daily, Meir Zohar - Tuesday, July 8, 2008
I was in a cab on the way home from a rece ...
- Paging Through The Privacy Conundrum
Data and Targeting Insider, Steve Smith - Monday, July 7, 2008
Most ad networks and behavioral tracking technologies actively reject the notion th ...