- Phorm Deploys 'Webwise' With U.K.'s BT Group
Online Media Daily, Wendy Davis - Tuesday, September 30, 2008
Controversial behavioral targeting company Phorm will launch another test of its platfo ...
- Consumers Of A Feather
Data and Targeting Insider, Steve Smith - Friday, September 26, 2008
The race is on to leverage social media data in ad targetin ...
- Broadband Providers Pledge To Protect Privacy
Online Media Daily, Wendy Davis - Friday, September 26, 2008
AT&T, Time Warner Cable and Verizon Communications vowed Thursday that they wi ...
- A Question Of Influence: BT And Accountability
Data and Targeting Insider, Phil Leggiere - Wednesday, September 24, 2008
As behavioral targeting has moved in the past few years from novel ...
- Yahoo Banks Big On BT
PolicyBlog, Wendy Davis - Wednesday, September 24, 2008
The FTC has been investigating behavioral targeting techniques for 20 months ...
- In U.K., ISP-Based BT Gets Thumbs-Up
PolicyBlog, Wendy Davis - Tuesday, September 23, 2008
In the U.S., behavioral targeting company NebuAd was forced to retreat fr ...
- BluKai Says Transparency for Everyone
Data and Targeting Insider, Steve Smith - Friday, September 19, 2008
The new data exchange BlueKai launched publicly this week with an unusu ...
- Eliminating Cross-Channel Noise
Data and Targeting Insider, Phil Leggiere - Wednesday, September 17, 2008
For digital age marketers, the more data the better, is a deep ...
- Sorry, NebuAd, Phorm Gets Pass In UK
Online Media Daily, Wendy Davis - Wednesday, September 17, 2008
In the U.S., online ad company NebuAd was forced to retreat fr ...
- Personifi Adds Semantic Layer To Ad Management Platform
Online Media Daily, - Wednesday, September 17, 2008
Personifi has launched the latest version of its ad management and audien ...
- Pontiflex Launches AdLeads Program
Online Media Daily, Gavin O'Malley - Tuesday, September 16, 2008
Lead-generation startup Pontiflex has launched a Web-based AdLeads program through which advertise ...
- BlueKai Focuses On Purchase-Driven Behaviors
Online Media Daily, Tanya Gazdik - Monday, September 15, 2008
BlueKai, a data exchange focused on intent data and consumer control, launch ...
- Affluent And Wired
Data and Targeting Insider, Steve Smith - Friday, September 12, 2008
The rich are different. Not only do they have more money, b ...
- The Room They're In Now
Data and Targeting Insider, Phil Leggiere - Wednesday, September 10, 2008
"The Japanese have a saying that a man is whatever room he ...
- Mendelsohn: Rich Are Different
MediaDailyNews, Karl Greenberg - Monday, September 8, 2008
If there's a leitmotif in the latest Mendelsohn Affluent Survey, it ...
- Q Interactive Debuts Lead Gen-Focused Ad Network
Online Media Daily, Tameka Kee - Monday, September 8, 2008
Q Interactive has launched a post-registration, lead generation-focused ad network. The networ ...
- If You Watched This Show, You May Also Like...
Data and Targeting Insider, Steve Smith - Friday, September 5, 2008
As we have been covering in this column over recent weeks, onli ...
- NebuAd Suspends Deployment Of Ad Technology
Around the Net In Online Marketing, Ross Fadner - Thursday, September 4, 2008
NebuAd, it seems, is going down. One day after the resignation ...
- NebuAd Loses CEO Dykes To Verifone
Online Media Daily, Wendy Davis - Thursday, September 4, 2008
In another blow for behavioral targeting firm NebuAd, Bob Dykes has stepp ...
- NebuAd Officially Shelves ISP-Based Platform
PolicyBlog, Wendy Davis - Thursday, September 4, 2008
NebuAd now says it's suspending use of its ISP-based behavioral targeting platfor ...
- Optimization Beyond The Landing Page
Data and Targeting Insider, Phil Leggiere - Wednesday, September 3, 2008
In the era of the long-tail marketers, content providers and, of cours ...
- Last Call For NebuAd?
PolicyBlog, Wendy Davis - Wednesday, September 3, 2008
ISPs abandoned the company. Lawmakers condemned its tactics. And now, Bob Dyke ...
- Behavioral Focus: Plugging into the Electorate
OMMA Magazine, Tim Vanderhook - Tuesday, September 30, 2008
As the 2008 political campaigns reach the final stretch, it's no surpri ...