- The Future Of The Future of Privacy Forum
Data and Targeting Insider, Steve Smith - Friday, November 28, 2008
Formed last week in Washington, D.C, the Future of Privacy Forum ...
- Targeting B-to-B Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, November 26, 2008
For consumer-directed marketers, the challenge of leveraging behavioral data is to discer ...
- The Value Of Privacy? Make An Offer
Data and Targeting Insider, Steve Smith - Friday, November 21, 2008
How much is my browsing history worth to me, anyway? Funny y ...
- Trading Privacy For Value
Feedback Loop, - Friday, November 21, 2008
This is a great way to look at the issue -- direct ...
- BT Self-Regulatory Group Exec Gives Notice
Online Media Daily, Wendy Davis - Friday, November 21, 2008
J. Trevor Hughes, executive director of the Network Advertising Initiative, a self-regulato ...
- Behavioral Targeting In Context
Data and Targeting Insider, Phil Leggiere - Wednesday, November 19, 2008
One of the major achievements of behavioral marketing has been to all ...
- Hear No Evil: ISP Deletes Consumer Complaints In Forums
PolicyBlog, Wendy Davis - Wednesday, November 19, 2008
In a comically inept move, U.K. Internet service provider BT Group h ...
- AT&T Backs Privacy Group Led By Former AOL Exec
Online Media Daily, Wendy Davis - Sunday, November 16, 2008
Internet service provider AT&T is backing a new privacy think tank, t ...
- Let Your Algorithms Do the Shopping
Data and Targeting Insider, Steve Smith - Friday, November 14, 2008
While much of behavioral targeting involves profiling usage patterns and content typ ...
- BT Backlash Phorming
PolicyBlog, Wendy Davis - Thursday, November 13, 2008
Behavioral targeting company Phorm seems to be suffering from a privacy-related backla ...
- Targeting Via Set-Top
Data and Targeting Insider, Phil Leggiere - Wednesday, November 12, 2008
Most speculation about the potential of enhanced targeting and personalization of vid ...
- 'Landmark' NebuAd Case Could Decide Future Of BT
Online Media Daily, Wendy Davis - Wednesday, November 12, 2008
Lawmakers and regulators are currently considering behavioral targeting and whether to ena ...
- Burst Launches Auto Intenders Network
Online Media Daily, Gavin O'Malley - Tuesday, November 11, 2008
Targeting national auto marketers and dealers, Burst Media is launching a behavior ...
- Mindshare Wants A Lotame, And A Lot Of You: Cuts Deal Based On How We Spend Time Online
Online Media Daily, Joe Mandese - Tuesday, November 11, 2008
In a Madison Avenue first, WPP's Mindshare unit has cut a de ...
- NebuAd Faces Suit Alleging Privacy Violations
Online Media Daily, Wendy Davis - Monday, November 10, 2008
A group of 15 Web users filed a lawsuit Monday against behavior ...
- Congress Not Likely To Ban BT
PolicyBlog, Wendy Davis - Monday, November 10, 2008
Do lawmakers intend to ban online behavioral targeting? Some observers say there ...
- Targeting Out Of A Recession
Data and Targeting Insider, Steve Smith - Friday, November 7, 2008
Joe Apprendi has seen this movie before. The CEO of ad netwo ...
- Ringleader Digital Unveils Mobile Cookie
Online Media Daily, - Thursday, November 6, 2008
New York-based Ringleader Digital is expected to unveil a technology it cal ...
- Closing The Mobile BT Loop
Data and Targeting Insider, Phil Leggiere - Wednesday, November 5, 2008
For all the excitement mobile advertising has generated, the negative rap again ...
- Phorm Loses Potential Partner
Online Media Daily, - Sunday, November 2, 2008
Behavioral targeting company Phorm lost a potential partner last week when t ...