- Inconspicuous, But Influential
Research Brief, Jack Loechner - Friday, December 26, 2008
According to a new survey from Mediamark Research & Intelligence, 11.5% ...
- The Digital Future Through The Looking Glass
Research Brief, Jack Loechner - Thursday, December 25, 2008
The 2008 Digital Future Project, conducted by the Center for the Digit ...
- From Static To Dynamic Behavioral
Data and Targeting Insider, Phil Leggiere - Wednesday, December 24, 2008
Though we're often creatures of habit, we know human behavior is abo ...
- Media 100 - No. 88 Howard Gardner: A Satisfied Mind
Media Magazine, Liz Tascio - Tuesday, December 2, 2008
Ever meet a cognition rock star? Well, you're about to. This ...
- Campaigning To The Base
Data and Targeting Insider, Steve Smith - Friday, December 19, 2008
As times get harder for marketers everywhere, business for predictive analytics compa ...
- Misunderstanding The Privacy Debate?
Feedback Loop, - Friday, December 19, 2008
Sadly, [in this interview Matthew] Wise appears to fundamentally misunderstand the ve ...
- More Upheaval At Phorm
PolicyBlog, Wendy Davis - Thursday, December 18, 2008
On the heels of the departure of its four U.S. board member ...
- Knowing Where The Consumer Is
Data and Targeting Insider, Phil Leggiere - Wednesday, December 17, 2008
In the user-centric and thus behaviorally driven world of contemporary marketing, t ...
- Privacy Proponents Prompt President-Elect To Police
Online Media Daily, Wendy Davis - Wednesday, December 17, 2008
Privacy advocates met Tuesday with members of President-elect Barack Obama's Federal Tra ...
- NAI Overhauls Privacy Principles For Online BT Ads
Online Media Daily, Wendy Davis - Tuesday, December 16, 2008
In the first major overhaul of its guidelines in eight years, t ...
- BT Group Plans Rollout Of Phorm's Webwise Platform
Online Media Daily, Wendy Davis - Tuesday, December 16, 2008
The U.K. Internet service provider BT Group said Monday it has complet ...
- Privacy: On Doing No Harm
Data and Targeting Insider, Steve Smith - Friday, December 12, 2008
The launch of the AT&T-backed Future of Privacy Forum last month spark ...
- Bigger Role For BT In Recession
Data and Targeting Insider, Phil Leggiere - Wednesday, December 10, 2008
During the past several years, as marketers jumped headlong into the onli ...
- Show Them You Are Listening
Data and Targeting Insider, Steve Smith - Friday, December 5, 2008
Profile scraping and usage tracking is one technologically advanced way to levera ...
- Targeting Loyalty Incentives
Data and Targeting Insider, Phil Leggiere - Wednesday, December 3, 2008
Marketers have long understood that part of their job of motivating custome ...
- Phorm Replaces Four Board Members
Online Media Daily, Wendy Davis - Tuesday, December 2, 2008
In a shakeup for controversial behavioral targeting company Phorm, four board membe ...
- Delete Cookies, Says New Privacy Forum
PolicyBlog, Wendy Davis - Monday, December 1, 2008
The AT&T-backed think tank Future of Privacy Forum has launched its fir ...
- 10 Things You Need To Know About Mergers and Acquisitions
OMMA Magazine, Diane Mermigas - Tuesday, December 2, 2008
1. The recession and credit crisis that abruptly halted media deals ...
- 10 Things You Need To Know About Regulation
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. The regulatory ripple effect of the financial crisis will lead ...
- 10 Things You Need To Know About Behavioral Targeting
OMMA Magazine, Laurie Sullivan - Tuesday, December 2, 2008
1. "While most see behavioral targeting as a great way to impro ...
- 10 Things You Need To Know About Metrics
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. The three screens will become one. "Understanding how people consume med ...
- Search Focus: Searching for the Right Targets
OMMA Magazine, Abe Mezrich - Tuesday, December 2, 2008
If I had to make one prediction about Google, it would ...