- Mindshare Wants A Lotame, And A Lot Of You: Cuts Deal Based On How We Spend Time Online
Online Media Daily, Joe Mandese - Tuesday, November 11, 2008
In a Madison Avenue first, WPP's Mindshare unit has cut a de ...
- NebuAd Faces Suit Alleging Privacy Violations
Online Media Daily, Wendy Davis - Monday, November 10, 2008
A group of 15 Web users filed a lawsuit Monday against behavior ...
- Congress Not Likely To Ban BT
PolicyBlog, Wendy Davis - Monday, November 10, 2008
Do lawmakers intend to ban online behavioral targeting? Some observers say there ...
- Targeting Out Of A Recession
Data and Targeting Insider, Steve Smith - Friday, November 7, 2008
Joe Apprendi has seen this movie before. The CEO of ad netwo ...
- Ringleader Digital Unveils Mobile Cookie
Online Media Daily, - Thursday, November 6, 2008
New York-based Ringleader Digital is expected to unveil a technology it cal ...
- Closing The Mobile BT Loop
Data and Targeting Insider, Phil Leggiere - Wednesday, November 5, 2008
For all the excitement mobile advertising has generated, the negative rap again ...
- Phorm Loses Potential Partner
Online Media Daily, - Sunday, November 2, 2008
Behavioral targeting company Phorm lost a potential partner last week when t ...
- In Search Of Mobile Targeting
Data and Targeting Insider, Steve Smith - Friday, October 31, 2008
The challenges of tracking, tagging and targeting mobile users is legendary. ...
- Testing And Targeting: In Search of Synergy
Data and Targeting Insider, Phil Leggiere - Wednesday, October 29, 2008
Variety may be the spice of life, but in marketing -- ...
- I Know Just What You Would Like
Data and Targeting Insider, Steve Smith - Friday, October 24, 2008
Clothing sizes for women are notoriously, maddeningly arbitrary. Two years ago, myShape.c ...
- Engaged Online Viewers Receptive to Advertising
Research Brief, Jack Loechner - Thursday, October 23, 2008
According to a new study "Watching The Web: How Online Video Engag ...
- A Guy's-Eye-View of Online Video
Data and Targeting Insider, Phil Leggiere - Wednesday, October 22, 2008
In everyday life we're all intuitively aware that the interpreting what people ...
- Interwoven's Adaptive Targeting Personalizes Ads, Content
Online Media Daily, Laurie Sullivan - Tuesday, October 21, 2008
An optimization platform that delivers targeted ads becomes available today from Interwove ...
- Pumping Up Email IQ With Catalog RFM
Data and Targeting Insider, Steve Smith - Friday, October 17, 2008
In many ways, online behavioral targeting merely formalizes techniques that direct markete ...
- From Funnels To Passion Points
Data and Targeting Insider, Phil Leggiere - Wednesday, October 15, 2008
Behavioral targeting in the banner display ad arena has, so far ...
- EU Keeps Pressure On Phorm
Online Media Daily, Wendy Davis - Monday, October 13, 2008
European Union privacy officials are continuing to keep up the pressure ...
- Revenue Science: On Standards, Those Verticals, and Independence
Data and Targeting Insider, Steve Smith - Friday, October 10, 2008
This week, the Behavioral Targeting Standards Consortium (BTSC), announced an Advisory Boa ...
- Online Execs Object To Privacy Statement Report
Online Media Daily, Wendy Davis - Thursday, October 9, 2008
Online ad industry executives are taking issue with a new Carnegie Mell ...
- Beyond One-Size-Fits-All BT Pricing
Data and Targeting Insider, Phil Leggiere - Wednesday, October 8, 2008
The core value proposition of behavioral targeting is to personalize advertising impressio ...
- BT Crash Takes Adzilla Down With It
Online Media Daily, Laurie Sullivan - Wednesday, October 8, 2008
Adzilla.com has become the latest casualty in the behavioral targeting meltdown, wi ...
- Obama, McCain: Optimize Your Ads With BT
Online Media Daily, Meir Zohar - Wednesday, October 8, 2008
There is no doubt that the 2008 Presidential election campaign will ...
- Scaling The Video Opportunity
Data and Targeting Insider, Steve Smith - Friday, October 3, 2008
Until recently, applying behavioral targeting against video advertising suffered the obvious proble ...
- interClick Joins The NAI
Online Media Daily, - Friday, October 3, 2008
InterClick is the latest behavioral targeting network to join the Network Advertisi ...
- BT Firm JellyCloud/Gator Closes Up Shop
Online Media Daily, Wendy Davis - Thursday, October 2, 2008
The company formerly known as adware purveyor Gator has gone out ...
- Despite Electronics, Most Girls 2-14 Stick With Traditional Toys
Research Brief, Jack Loechner - Friday, October 3, 2008
According to a new report from The NPD Group, girls age t ...
- What's in a Name: From Lists To Segmentation
Data and Targeting Insider, Phil Leggiere - Wednesday, October 1, 2008
For decades database direct marketers have seen "lists" as their primary curren ...
- Phorm Set To Expand ISP-Based BT
PolicyBlog, Wendy Davis - Wednesday, October 1, 2008
Behavioral targeting company Phorm, which just launched another test of its controversi ...
- Phorm Deploys 'Webwise' With U.K.'s BT Group
Online Media Daily, Wendy Davis - Tuesday, September 30, 2008
Controversial behavioral targeting company Phorm will launch another test of its platfo ...
- Consumers Of A Feather
Data and Targeting Insider, Steve Smith - Friday, September 26, 2008
The race is on to leverage social media data in ad targetin ...
- Broadband Providers Pledge To Protect Privacy
Online Media Daily, Wendy Davis - Friday, September 26, 2008
AT&T, Time Warner Cable and Verizon Communications vowed Thursday that they wi ...