- Why Are You Following Me?
Data and Targeting Insider, Steve Smith - Friday, January 30, 2009
Educating consumers about what behavioral targeting is and is not up t ...
- BT And Self-Regulation
Feedback Loop, - Friday, January 30, 2009
MediaPost's story "NARC Hopes to Curtail Privacy Laws with Bigger Board" unfortunate ...
- BT: Remember We're All Consumers, Too
Feedback Loop, - Friday, January 30, 2009
Man, is this a smart piece! This is a neck of t ...
- Time For An Inbound Targeting Strategy
Data and Targeting Insider, Phil Leggiere - Wednesday, January 28, 2009
Though the phrase predates the modern Internet, "one-to-one communication" remains the be ...
- Moving Metal: BT And The Auto Crisis
Data and Targeting Insider, Steve Smith - Friday, January 23, 2009
As the auto industry stalls and sputters out of its worst ye ...
- Of BT & Retargeting
Feedback Loop, - Friday, January 23, 2009
I would venture to say that most users would not notice t ...
- Targeting For Value
Data and Targeting Insider, Phil Leggiere - Wednesday, January 21, 2009
As investors are forced to shift from trading to value investing ...
- Legacy Media and New Media Meld: Mass Communications Succumb to Communications by the Masses
Research Brief, Jack Loechner - Wednesday, January 21, 2009
According to the third annual U.S. Media Myths & Realities survey ...
- Hallelujah! I Am Being Followed
Data and Targeting Insider, Steve Smith - Friday, January 16, 2009
Just because I am paranoid doesn't mean someone isn't following me. B ...
- Delivering The Message
Data and Targeting Insider, Phil Leggiere - Wednesday, January 14, 2009
The more aggressively marketers "bid for relevancy" by leveraging ever more pinpoi ...
- Madison Avenue Coalition To Focus On Behavioral Marketing, Consumer Protection
Online Media Daily, Joe Mandese - Tuesday, January 13, 2009
In an effort to stem potential regulation that would curtail new, sophisticat ...
- Industry Coalition Forms To Fight BT Regs
PolicyBlog, Wendy Davis - Tuesday, January 13, 2009
Faced with calls for new privacy laws, the Interactive Advertising Bureau h ...
- Q1 Gut Check: Is BT Ready for Tough Times?
Data and Targeting Insider, Steve Smith - Friday, January 9, 2009
All media and ad platforms ended 2008 trying to make the be ...
- Rapid-Response Targeting
Data and Targeting Insider, Phil Leggiere - Thursday, January 8, 2009
A few years ago online marketers began to realize en masse th ...
- Learning From Sony BMG's Million-Dollar Mistake
Data and Targeting Insider, Steve Smith - Friday, January 2, 2009
In a settlement last month with the Federal Trade Commission, Sony B ...
- Sony BMG: Slap On Wrist For Major Blunder?
Feedback Loop, - Friday, January 2, 2009
Gee, we could have saved them [Sony BMG] the trouble for ...