- Avoiding 'Truman Show' Moments
Data and Targeting Insider, Phil Leggiere - Friday, February 27, 2009
The proposition "If we build it they will come" is by n ...
- BT: Privacy Peril Or Key To Web Prosperity?
Online Media Daily, Mark Walsh - Friday, February 27, 2009
If behavioral targeting is the key to providing Web users advertising that ...
- Behavioral Targeting To Surpass Search Advertising By 2020
Online Media Daily, Mark Walsh - Friday, February 27, 2009
Jeff Hirsch, president and CEO of Audience Science, kicked off the OM ...
- Havas Exec: Data Equals Dollars
Online Media Daily, Gavin O'Malley - Friday, February 27, 2009
Advertisers had better wise up and start turning their data into dollar ...
- Havas Digital Partners With Media6°
Online Media Daily, Tanya Gazdik - Thursday, February 26, 2009
Havas Digital has entered into a multi-level strategic partnership with Media6°, whi ...
- New BT Company Bridges Offline, Online
Online Media Daily, Tanya Gazdik - Thursday, February 26, 2009
Industry veterans Tim Daly and Al Gadbut are launching a "next-generation" behavior ...
- Expedia Launches BT Ad Format
Online Media Daily, Mark Walsh - Thursday, February 26, 2009
Expedia has launched a new behaviorally targeted ad format that allows advertise ...
- Ad Budget Crunch Puts Pressure On Supply Line
Online Media Daily, Laurie Sullivan - Wednesday, February 25, 2009
Tightening online advertising budgets have caused a fundamental shift in the indust ...
- Advertising To Social Networkers Tricky
Research Brief, Jack Loechner - Thursday, February 26, 2009
A recent study by InsightExpress, exploring participation trends across social networks, ...
- Welcome To OMMA Behavioral
Data and Targeting Insider, Steve Smith - Wednesday, February 25, 2009
Once again, tomorrow at OMMA Behavioral we assemble the leading thinkers a ...
- Two Thirds Purchased Products Offline From Retail Company Email
Research Brief, Jack Loechner - Wednesday, February 25, 2009
According to new survey research from Epsilon, The benefits of permission-based ema ...
- BT Program Brings 50-200% Lifts
Online Media Daily, Gavin O'Malley - Monday, February 23, 2009
Behavioral marketing data exchange eXelate today is expected to announce the laun ...
- The Big Mommy Shift
Data and Targeting Insider, Steve Smith - Friday, February 20, 2009
Something happens to parents on or around the time their kids tu ...
- Tearing Down the (Data) Walls
Data and Targeting Insider, Phil Leggiere - Wednesday, February 18, 2009
Behavioral targeting is driven by the premise that by paying attention ...
- Omniture Unveils Product Suite, Lifts Northwest Airlines Revenue $16M
Online Media Daily, Laurie Sullivan - Wednesday, February 18, 2009
Omniture plans to unveil a series of applications today that lets markete ...
- BT Group Still Under Scrutiny For Phorm Association
Online Media Daily, Wendy Davis - Wednesday, February 18, 2009
European privacy watchdogs are continuing to press U.K. officials to take acti ...
- Bi-lingual Hispanics Live With Ease in Both Worlds
Research Brief, Jack Loechner - Monday, February 16, 2009
According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardle ...
- FTC Guidelines: Drilling The Details
Data and Targeting Insider, Steve Smith - Friday, February 13, 2009
A day after the Federal Trade Commission issued its revised guidelines f ...
- Privacy Advocates: FTC's BT Guidelines Not Sufficient
Online Media Daily, Wendy Davis - Thursday, February 12, 2009
The Federal Trade Commission Thursday endorsed the view that Web companies th ...
- FTC Remembers The Data Valdez
PolicyBlog, Wendy Davis - Friday, February 13, 2009
In the summer of 2006, AOL publicly released three months worth ...
- FTC Unveils New Privacy Guidelines
Online Media Daily, Wendy Davis - Thursday, February 12, 2009
The Federal Trade Commission this morning issued new guidelines proposing that compani ...
- FTC: No Privacy Laws For BT
PolicyBlog, Wendy Davis - Thursday, February 12, 2009
As expected, the Federal Trade Commission today said there's no need f ...
- Voice: The Once (and Future?) Killer App
Data and Targeting Insider, Phil Leggiere - Wednesday, February 11, 2009
At the moment the tantalizing (but somewhat elusive) promise of a take-o ...
- Seismic Shift in Internet Age Mass
Research Brief, Jack Loechner - Wednesday, February 11, 2009
According to surveys through 2008 by the Pew Internet and American Li ...
- Not All Football Ads Good For Kids
Research Brief, Jack Loechner - Tuesday, February 10, 2009
Common Sense Media recently released a study on the content of a ...
- Conversation As Behavior
Data and Targeting Insider, Steve Smith - Friday, February 6, 2009
Behavioral targeting technologies can extrapolate from raw usage data and patterns ...
- Personalize Ads For Frequent Online Shoppers and Bigger Spenders
Research Brief, Jack Loechner - Thursday, February 5, 2009
According to the 2008 Personalization Survey from ChoiceStream, 39% of consumers overa ...
- Deepening The Dialogue
Data and Targeting Insider, Phil Leggiere - Wednesday, February 4, 2009
It took brands a long time to acknowledge the existence of consume ...
- ISPs Conjoined With NebuAd Claim Innocence
Online Media Daily, Wendy Davis - Tuesday, February 3, 2009
Internet service providers facing a lawsuit for allegedly violating subscribers' privacy ...
- Lotame's Three-Way BT Deal Measures Attitude, Buzz
Online Media Daily, Laurie Sullivan - Monday, February 2, 2009
Lotame Solutions has partnered with Amplify and Vizu to measure the val ...