- Signals That May Lead To Online's Next $25 Billion
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Emotionally dynamic ads that invite consumers to engage with brands through behavior ...
- AudienceScience Lends An ARM To Customize Ads
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
AudienceScience made it easier for advertisers to speak directly with potential custome ...
- What's BT (More Importantly, What It's Not)
Show Daily, Joe Mandese - Thursday, July 30, 2009
What it is, is a way of targeting “very relevant advertising ...
- 'You Can't B.S. People'
Show Daily, Wendy Davis - Thursday, July 30, 2009
When Del Monte's s Doug Chavez wanted to know how an ...
- IAB: Privacy Debate Moves Beyond Cookies
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 29, 2009
Preparing for MediaPost's OMMA Behavioral on Thursday, I caught up via pho ...
- The J-Files: Jewdar Theories
Social Media Insider, David Berkowitz - Tuesday, July 28, 2009
Everyone seems to have a theory on Jewdar. Last week, I chronicl ...
- If You Can't Beat 'Em, Scare 'Em
Online Media Daily, George Simpson - Friday, July 24, 2009
In a blog on Jack Myers' Media Village
Web site, Jaff ...
- OMMA Behavioral: And Away We Go
Data and Targeting Insider, Steve Smith - Friday, July 24, 2009
My bags are packed for the series of MediaPost West Coast sho ...
- Targeting Consumers Anywhere They Consume Media
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 22, 2009
AudienceScience and Hulu inked a deal last week that could eventually mo ...
- Virtually Real Behaviors
Data and Targeting Insider, Steve Smith - Friday, July 17, 2009
Cracking the social media monetization code has become one of the ma ...
- Behavioral Targeting Creates Filter And Purge Technology Gap
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 15, 2009
The lack of technology that sorts and stores the mounds of da ...
- Yahoo Develops Mobile Opt Out
Online Media Daily, Wendy Davis - Tuesday, July 14, 2009
Yahoo Tuesday announced that has developed a feature that will allow use ...
- Learning A Sense Of Place
Data and Targeting Insider, Steve Smith - Friday, July 10, 2009
In recent OMMA Behavioral shows we have had great success in singli ...
- Critics Slam New BT Guidelines
PolicyBlog, Wendy Davis - Thursday, July 9, 2009
The ad industry's new behavioral targeting guidelines seem to be receiving ...
- Advertisers Worry About Privacy Bill
Around the Net In Online Marketing, Ross Fadner - Wednesday, July 8, 2009
Advertising and media executives are worried about the threat of an onli ...
- What Do BT And Copyright Infringement Have In Common?
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 8, 2009
By now you have likely heard that U.K. British Telecom Group h ...
- People Go Online to Access... People
Data and Targeting Insider, Steve Smith - Monday, July 6, 2009
One of the first big shockers in Ruder Finn's new survey a ...
- Tool Aims For Easy Data Integration And Targeting For Email Campaigns
Online Media Daily, Laurie Sullivan - Monday, July 6, 2009
Having quick and easy access to data has always been a barri ...
- Behavioral Targeting Company Phorm Hits Stumbling Block
PolicyBlog, Wendy Davis - Monday, July 6, 2009
In a rebuff to behavioral targeting company Phorm, the U.K. Internet servi ...
- Find Me Again: A Blizzard Of Retargeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 1, 2009
More budgets are being allocated to behavioral retargeting rather than ad networ ...
- Need To Know: How Fewer Links Generate More Revenue
OMMA Magazine, Tanya Gazdik - Tuesday, July 14, 2009
As Kontera, a PPC in-text ad delivery leader, refines its semantic delive ...
- Engines of Change
OMMA Magazine, Laurie Sullivan - Tuesday, July 14, 2009
Don't call it a "search engine." It's a "knowledge" engine or "decisio ...