- Judge Allows NebuAd Privacy Lawsuit To Proceed
Online Media Daily, Wendy Davis - Thursday, December 23, 2010
In a mixed decision, a federal judge has ruled that Bresnan Communicatio ...
- eXelate CRO Takes On CEO Role, Sends Industry Message
Online Media Daily, Laurie Sullivan - Wednesday, December 22, 2010
Those receiving an email from Mark Zagorski at eXelate will no long ...
- EXelate Names New CEO
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 22, 2010
Behavioral ad targeting marketplace eXelate on Wednesday said it has promoted Chi ...
- A Few Internet Marketing Predictions for 2011
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 22, 2010
Internet marketing will be regulated by 2015, and there will be mo ...
- Study: Almost 70% Of Consumers Give Thumbs Down To BT
PolicyBlog, Wendy Davis - Tuesday, December 21, 2010
Online ad companies that rely on tracking users across the Web ...
- What Does 'Engagement' Do?
Data and Targeting Insider, Steve Smith - Friday, December 17, 2010
"Engagement" has become one of the more enduring buzzwords of recent year ...
- What Are You Doing With My Data?
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 15, 2010
It's true: students are conflicted and less-than-knowledgeable about Internet privacy. That w ...
- Why Do-Not-Track Isn't As New As It Might Sound
PolicyBlog, Wendy Davis - Tuesday, December 14, 2010
Judging by some of the media coverage, one would think that do-not-tra ...
- IAB Prepares To Take Larger Role In Litigation, Lobbying Efforts
Online Media Daily, Wendy Davis - Friday, December 10, 2010
Positioning itself to take a more active role in litigation that cou ...
- What Did Ya Get? Shopping Where (And How) Your Friends Shop
Data and Targeting Insider, Steve Smith - Friday, December 10, 2010
A weird YouTube phenomenon has cropped up this past year in t ...
- Should News Sites Monetize With Opt-In Ad Targeting?
PolicyBlog, Wendy Davis - Friday, December 10, 2010
Some ad industry executives have said that ad targeting holds the potenti ...
- Charge For Searches And Content To Rid Internet Of Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 8, 2010
Maybe Google, Bing and Yahoo should charge $1 for every search ...
- Microsoft Will Offer Do-Not-Track In Browser
PolicyBlog, Wendy Davis - Tuesday, December 7, 2010
Last week the Federal Trade Commission called on companies to find ...
- Socially Targeted Video Ads In Real-Time?
Online Media Daily, Laurie Sullivan - Friday, December 3, 2010
The logical next step for video will become socially targeting real-time a ...
- First 'History Sniffing' Suit Alleges Computer Fraud
PolicyBlog, Wendy Davis - Monday, December 6, 2010
No sooner did Federal Trade Commission consumer protection chief David Vladeck conde ...
- The Week That Was: Privacy Potpourri
Data and Targeting Insider, Steve Smith - Friday, December 3, 2010
The Federal Trade Commission succeeded in rattling everyone's cage this week. N ...
- Will Do-Not-Track Put An End To History Sniffing?
PolicyBlog, Wendy Davis - Thursday, December 2, 2010
Add "history sniffing" to the roster of techniques that can be us ...
- REI Radio Ad Highlights Consumer Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 1, 2010
During the four-day U.S. Thanksgiving holiday the sports store REI ran ...
- Shopping Behavior 2010: Phoning It In
Data and Targeting Insider, Steve Smith - Friday, November 26, 2010
If retailers think the Internet permanently changed the way people research a ...
- Behavioral Targeting Classifications Read Between The Lines
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 24, 2010
Understanding consumer intent and knowing how to meet consumer needs seem li ...
- Kindsight Readies Test Of ISP-Based Targeting, Hasn't Named ISPs
PolicyBlog, Wendy Davis - Wednesday, November 24, 2010
Two years after complaints by lawmakers, consumer advocates and others shut do ...
- Better Advertising Betters Industry 'Assurance' By $9.5MM
Online Media Daily, Gavin O'Malley - Monday, November 22, 2010
Better Advertising has raised $9.5 million, the behavioral ad regulation start-up sa ...
- SOS: Publishers Have Sprung A Data Leak...Or Two...Or 40
Data and Targeting Insider, Steve Smith - Friday, November 19, 2010
If publishers don't start making the most of the data they colle ...
- Behaviorally Targeted Pilot Aims To Educate Consumers
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 17, 2010
Publishers Clearing House (PCH) ran a six-month pilot program supported by TRUST ...
- Report: Congress To Explore Do-Not-Track
PolicyBlog, Wendy Davis - Tuesday, November 16, 2010
The technological feasibility of a do-not-track registry might be uncertain, but t ...
- What's Cookin'
Research Brief, Jack Loechner - Monday, November 15, 2010
A unique segment of active online users within the ranks of ho ...
- Is A 'Privacy Czar' On The Way?
Data and Targeting Insider, Steve Smith - Friday, November 12, 2010
It looks as if the recent public scrutiny of online privacy a ...
- Self-Regulation Vs. Legislation: FTC, Commerce Dept. Set To Offer Differing Takes On Privacy
PolicyBlog, Wendy Davis - Friday, November 12, 2010
The Federal Trade Commission and Commerce Department are both expected to iss ...
- Behavioral Targeting Taps Social Signals
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 10, 2010
Those who follow MediaPost's search news know I've become fascinated by t ...
- Without Legislation, FTC's Do-Not-Track System Lacks Mandate
PolicyBlog, Wendy Davis - Wednesday, November 10, 2010
Federal Trade Commission Chairman Jon Leibowitz told lawmakers this summer that t ...