- From Black Box to Legos: Democratizing Behavioral Analytics
Data and Targeting Insider, Steve Smith - Friday, January 29, 2010
Back in the day... Yeah, here I go again, waxing nostalgic f ...
- Customers Sue ISP For Installing NebuAd 'Spyware,' Offering Defective Opt-Outs
Online Media Daily, Wendy Davis - Thursday, January 28, 2010
Two Embarq customers have filed a new privacy lawsuit against the Intern ...
- AT&T And Comcast Tap TRUSTe Behavioral Targeting Widget
Online Media Daily, Laurie Sullivan - Thursday, January 28, 2010
TRUSTe has developed a widget that provides consumers with the ability ...
- Industry Coalition Debuts Friendly 'Hi, You Are Being Targeted' Logo
Online Media Daily, Wendy Davis - Wednesday, January 27, 2010
As expected, a coalition of ad industry groups have agreed on ...
- [x+1] Introduces Data 'Bridge' Across Platforms
Online Media Daily, Laurie Sullivan - Wednesday, January 27, 2010
As companies try to improve consumer messaging around online ad targeting ...
- Flash Of Criticism At FTC Privacy Roundtable
PolicyBlog, Wendy Davis - Thursday, January 28, 2010
Behavioral targeting companies had better call their lawyers. Federal Trade Commission consum ...
- Media Buyers Get Targeting Data In Real Time
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 27, 2010
Imagine having access to target data on 200 million Web site visito ...
- Rest Assured, Citizen: Privacy Gets a RoboCop
Data and Targeting Insider, Steve Smith - Monday, January 25, 2010
If everyone wants self-regulation with teeth -- self-regulation that convinces skeptical priva ...
- ISP Still Pines For Behavioral Targeting
PolicyBlog, Wendy Davis - Monday, January 25, 2010
Cable company Charter, which previously attempted to partner with behavioral advertising compa ...
- Microsoft: Privacy, Data, Ad Targeting Hit Crossroads In 2010
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 20, 2010
This year advertisers and consumers will get answers on privacy, data a ...
- Better Advertising Gobbles Ghostery, Bolsters BT Monitoring Capabilities
Online Media Daily, Wendy Davis - Tuesday, January 19, 2010
Hoping to be tapped to monitor Web companies' compliance with behavioral targeti ...
- Interested? Personalization Requires Collaboration
Data and Targeting Insider, Steve Smith - Friday, January 15, 2010
Personalization has always been a very tough nut to crack. Generally, mo ...
- Yahoo's Algorithm Aims To Improve Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 13, 2010
A Yahoo patent filed with the U.S. Patent and Trademark Office explai ...
- Copy Cat: Xerox Unveils Plan For Addressable TV Ads, Says It Could Rival Branded Entertainment
MediaDailyNews, Joe Mandese - Wednesday, January 13, 2010
Xerox, the name most associated with copies, has a plan that cou ...
- The Cookie Won't Crumble! Online Data Predictions for 2010
Online Media Daily, Meir Zohar - Monday, January 11, 2010
One of the trends in online advertising last year was undoubtedly t ...
- Behavioral Targeting Meets Attribution Management
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 6, 2010
Dotomi will soon begin to offer an advanced advertising campaign attribution servi ...