- Bringing Search Mechanics To Display
Data and Targeting Insider, Steve Smith - Friday, February 26, 2010
The identification of consumers who are in-market for broad categories of goo ...
- Media Buyers Fear Backlash To BT, Warn 'Watershed' Moment Is Coming
Online Media Daily, Mark Walsh - Thursday, February 25, 2010
Media buyers weighed in on the use of behavioral targeting in onli ...
- Rothenberg: 'Forces Out To Destroy Interactive Advertising'
Online Media Daily, Laurie Sullivan - Wednesday, February 24, 2010
There are efforts underway to regulate online behavioral advertising. Proposals making the ...
- OMMA Behavioral 2010: Let The Data Games Begin
Data and Targeting Insider, Steve Smith - Wednesday, February 24, 2010
As we assemble in New York on Thursday for the East Coa ...
- Please, for the love of god, don't call it Behavioral Targeting
Show Daily, John Capone - Wednesday, February 24, 2010
"Any ad that is being targeted with data ... will need ...
- Security Co. Keystroke Data To Support Behaviorally Targeted Ads
Data and Targeting Insider, Laurie Sullivan - Thursday, February 18, 2010
Next month Scout Analytics will begin testing keystroke dynamics -- technology th ...
- Rephrasing The Question: How Much Is Your Free Content Worth?
Data and Targeting Insider, Steve Smith - Friday, February 12, 2010
Understanding exactly how consumers perceive the value exchange between advertising and fr ...
- AudienceScience Plants Deeper International Roots
Data and Targeting Insider, Laurie Sullivan - Thursday, February 11, 2010
At first, global expansion can create more headaches than benefits for companie ...
- Is Behavioral Targeting Being Used for Click Fraud?
Data and Targeting Insider, Steve Smith - Friday, February 5, 2010
Spyware was and still is the bane of neophyte PC users. ...
- Lotame Launches R&D Facility; Appoints John Thomas To Run Office
Online Media Daily, - Thursday, February 4, 2010
Lotame Solutions has opened a research and development office in Cambridge, Mass ...
- Google Patent Filings Shed Light On Future Of Internet And Online Advertising
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
Google updated a series of patent filings in January that could sugge ...
- Does Behavioral Targeting Need A Ranking System?
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 3, 2010
EMarketer estimates online advertisers in the United States will spend about $2 ...
- Software Company Backs Passage Of Privacy Laws
PolicyBlog, Wendy Davis - Monday, February 1, 2010
Faced with the use of its technology to track consumers without the ...