- Advertising is FUNdamental
Data and Targeting Insider, Steve Smith - Friday, April 30, 2010
In case you missed it (and it was remarkably easy to miss ...
- FTC Uses Game Site To 'Ad-ucate' Kids
MediaDailyNews, Fern Siegel - Wednesday, April 28, 2010
To help kids understand advertising, the Federal Trade Commission is launching ...
- Privacy Advocate And COPPA Architect Urges FTC To Strengthen Protections For Data Collection From Children
Online Media Daily, Wendy Davis - Thursday, April 29, 2010
A prominent children's privacy advocate will ask lawmakers to urge the Feder ...
- Blinkx Adds Behavioral Targeting To Video Site
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 28, 2010
The video search engine introduced behavioral targeting services Tuesday supported by AdHo ...
- Make My Personal Profile To-Go, Please
Data and Targeting Insider, Steve Smith - Friday, April 23, 2010
As new privacy initiatives proliferate standardized icons and messaging and push peop ...
- The Behaviorally Targeted Generation
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 21, 2010
The Internet has accelerated "generation numbness" -- some kids today aren't concern ...
- ShareThis Unveils Display Ad Targeting Platform
Online Media Daily, Laurie Sullivan - Tuesday, April 20, 2010
Sharing content could get you targeted by an ad. ShareThis, the compa ...
- Have You Hired A Searchologist Yet?
SearchBlog, Laurie Sullivan - Wednesday, April 21, 2010
Marketing's interdisciplinary push during the past 10 to 15 years continues ...
- Advertise.com Unveils Remarketing Platform
Online Media Daily, Laurie Sullivan - Tuesday, April 20, 2010
Advertise.com plans to make available a cost per action remarketing tool aim ...
- Could Marketers Take Google Off The Ad Media Plan?
Online Media Daily, Laurie Sullivan - Friday, April 16, 2010
What if Google disappeared? While it's not likely it will abandon t ...
- Are We CLEAR? Looking Through 'Transparency'
Data and Targeting Insider, Steve Smith - Friday, April 16, 2010
The privacy icons are here. The privacy icons are here. After ...
- MediaMath + Adroit = Dynamic Ad Targeting
Online Media Daily, - Thursday, April 15, 2010
Online ad exchange and analytics system MediaMath Wednesday said it acquired Adro ...
- Tech Specs Issued For 'You Are Being Targeted' Icons
Online Media Daily, Wendy Davis - Wednesday, April 14, 2010
As part of an attempt to demonstrate that the online industry c ...
- Who Heads Your Behavioral Targeting Company?
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 14, 2010
Meet Jeff Pullen. He lives in Santa Barbara, Calif. The former chi ...
- Census 2010: I Feel Violated
Data and Targeting Insider, Laurie Sullivan - Friday, April 9, 2010
Have you filled out your United States Census 2010 form yet, ...
- Do You Know Your Site Visitors Well Enough To Target Ads?
Online Media Daily, Laurie Sullivan - Thursday, April 8, 2010
Publishers that don't know 67% of their Web site visitors prefer cooki ...
- French Ad Retargeting Co. Brings CPC And Privacy Model To U.S.
Online Media Daily, Laurie Sullivan - Thursday, April 8, 2010
The U.S. officially gains another retargeting company Thursday. Criteo has moved i ...
- Watchdogs Ask FTC To Probe 'Behavioral Targeting On Steroids'
Online Media Daily, Wendy Davis - Thursday, April 8, 2010
A coalition of advocacy organizations led by the Center for Digital Democra ...
- Privacy In The App Age
Data and Targeting Insider, Steve Smith - Wednesday, April 7, 2010
Location-based services (LBS) came into their own this year as apps li ...
- Netmining's Dashboard Signifies Marketing Analytics Model
Online Media Daily, Laurie Sullivan - Tuesday, April 6, 2010
Netmining released a dashboard Tuesday aimed at giving advertisers real-time access ...
- Behaviorally Targeted Ads Yield Twice The Revenue and Twice the Converts
Research Brief, Jack Loechner - Wednesday, April 7, 2010
According to The Network Advertising Initiative (NAI), behaviorally-targeted advertising in 2009 secur ...
- Webtrends To Release Audience Segmentation Automation Module
Online Media Daily, Laurie Sullivan - Monday, April 5, 2010
Webtrends plans to releases a module Tuesday that gives marketers the abili ...
- Keeping Tabs On Google's Ad Innovations
Online Media Daily, - Friday, April 2, 2010
Google has designed a page where marketers can stay informed about searc ...