- Behavioral Targeting With A Social Twist
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 30, 2010
Some social media companies have begun to pitch themselves as behavioral targeti ...
- ClearSight Launches Targeting Platform Tying IP Addresses To Offline Data
Online Media Daily, Wendy Davis - Monday, June 28, 2010
The start-up ClearSight Interactive on Monday launched a new behavioral targeting platfo ...
- Optimizing User Choice: The Continuing Adventures Of Opt-Out Man
Data and Targeting Insider, Steve Smith - Monday, June 28, 2010
As Facebook controversies and the ongoing legislative and regulatory debates over priva ...
- LucidMedia Partners With AlmondNet, BlueKai, and eXelate
Online Media Daily, Gavin O'Malley - Wednesday, June 23, 2010
In an effort to provide advertisers with broader audience targeting abilities, ...
- AudienceScience Helps Ensure Quality Of Targeting Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 23, 2010
Bad quality data can give the advertising industry a bad name. Go ...
- European Officials Calls For Updated Rules For BT
PolicyBlog, Wendy Davis - Tuesday, June 22, 2010
Officials in Europe and the U.S. indicated this week that online ...
- Lotame And OpenAmplify Create Audience Clusters on Sentiment
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 16, 2010
Lotame will soon have the ability to scan content across the W ...
- eXelate Unveils Direct-To-Advertiser Publisher Data Tool To Sell Audience Segments
Online Media Daily, Laurie Sullivan - Wednesday, June 16, 2010
Tech company eXelate Media will unveil Wednesday tools that let publishers bui ...
- Audience Measurement In A Free Society
Metrics Insider, Josh Chasin - Tuesday, June 15, 2010
Once upon a time, there was no confusing audience measurement with advertisin ...
- Putting a Cash Value On Consumers' Undivided Attention
Data and Targeting Insider, Steve Smith - Friday, June 11, 2010
Since online advertising began, it seems there's always been some kind ...
- Behavioral Targeting: Peer39 Says It's A Matter Of Semantics
Data and Targeting Insider, Laurie Sullivan - Thursday, June 10, 2010
Semantic data has become the key to precise targeting. That's a go ...
- Zogby Poll: Web Users Troubled By Behavioral Targeting
Online Media Daily, Wendy Davis - Tuesday, June 8, 2010
The vast majority of U.S. residents are concerned about online tracking a ...
- Industry Group: Boucher Bill Violates First Amendment
PolicyBlog, Wendy Davis - Tuesday, June 8, 2010
NetChoice, an industry coalition that includes AOL, eBay, News Corp and Yaho ...
- IAB: Boucher Bill Strikes At 'Heart And Soul Of Today's Internet Offerings'
Online Media Daily, Wendy Davis - Saturday, June 5, 2010
Potential privacy legislation being floated by Rep. Rick Boucher "would fundamentally chan ...
- Yeah, There's An App for That: Finding the Mobile User's 'Point of Need'
Data and Targeting Insider, Steve Smith - Friday, June 4, 2010
As a way of touting the success of the iPhone's content econom ...
- Context Rules New TV Audience Targeting Systems
MediaDailyNews, Joe Mandese - Friday, June 4, 2010
Context was king during a meeting of The Collaborative Alliance in N ...
- Akamai Data Provides Targeted Behavioral Ad Insights Into Shopping Activity
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 2, 2010
Akamai launched an Online Shopping Data Visualization tool Wednesday to help markete ...
- BlueKai Offers BT Opt-Out And Management Tool
Online Media Daily, Wendy Davis - Tuesday, June 1, 2010
Data auction marketplace BlueKai is offering a new tool that enables W ...
- Professor Argues COPPA Restricts Behavioral Targeting Of Children
PolicyBlog, Wendy Davis - Wednesday, June 2, 2010
Does the federal Children's Online Privacy and Protection Act limit marketers' abili ...
- Self-Service, Automation Will Move Ad Dollars Online
SearchBlog, Laurie Sullivan - Wednesday, June 2, 2010
Automation and self-serve processes for paid search and display ad buys wi ...