- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- FTC Leans Toward 'Do Not Track' Registry
Around the Net In Media, Fern Siegel - Friday, July 30, 2010
The chairman of the Federal Trade Commission told a Senate committee tod ...
- Deeper Motives: Getting Beyond Targeting
Data and Targeting Insider, Steve Smith - Friday, July 30, 2010
Behavioral targeting generally hunts for affinities. You read this -- so y ...
- How Webtrends' Site Targeting Can Change Buying Habits
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 28, 2010
I'm waiting for the custom audio welcome message that greets me ...
- Why Do-Not-Track Isn't The Same As Do-Not-Call
PolicyBlog, Wendy Davis - Wednesday, July 28, 2010
Federal Trade Commission Chairman Jon Leibowitz surprised many industry watchers yesterday wh ...
- Yes, In-Text Ads Can Work
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 21, 2010
Apparently, in-text advertisements, those seemingly annoying little ads that pop up wh ...
- Rocket Fuel Finds Low-Cost CPA Formula Through BlueKai Ad Data
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
Rocket Fuel has developed a formula to lower cost per action (CP ...
- Behavioral's Noise-To-Signal Ratio
Show Daily, Joe Mandese - Wednesday, July 21, 2010
As great as behavioral targeting data is, it's not the end-all/be-all f ...
- But What Does The Semantic Web Actually Mean?
Show Daily, Joe Mandese - Wednesday, July 21, 2010
Well, according to Interpublic's Quentin George, it's all about "meaning." In oth ...
- Language 101
Show Daily, Joe Mandese - Wednesday, July 21, 2010
That's how OMMA Behavioral opening keynoter Quentin George, the chief digital offic ...
- A Year From Now You May Be Reading These Dispatches From OMMA Platforms, Or OMMA Audiences
Show Daily, Joe Mandese - Wednesday, July 21, 2010
That’s what Jeff Hochberg, VP-targeting strategy and sales at AOL, said duri ...
- OMMA Behavioral: The Left Coast 'Welcome to the Machine' Tour
Data and Targeting Insider, Steve Smith - Friday, July 16, 2010
Next Wednesday the MediaPost crew rolls into San Francisco to mark t ...
- Customers Getting Comfy With Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 14, 2010
Companies have begun to add retargeting to their media ad budget becau ...
- Another Stab At Optimizing ROI
SearchBlog, Laurie Sullivan - Wednesday, July 14, 2010
SEM doesn't live in a vacuum. Mapping the funnel to understand a ...
- Things You Didn't Even Know You Liked
Data and Targeting Insider, Steve Smith - Friday, July 9, 2010
If you mention the word "chocolate" here and there in your onli ...
- AudienceScience Moves Into Germany With Wunderloop Deal
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 7, 2010
AudienceScience announced plans to acquire a leading competitor -- Hamburg, Germany-based Wunderlo ...
- Make It More About Value Than Privacy
Data and Targeting Insider, Steve Smith - Friday, July 2, 2010
In much of the writing about mobile marketing there seems to ...
- Draftfcb Institutes Emerging Fields: Will Exploit Behavioral, Neuroscience, Etc.
MediaDailyNews, - Friday, July 2, 2010
Interpublic's Draftfcb unit Thursday unveiled plans for the Draftfcb Institute of Decisi ...
- Bad Year For Phorm: Company Loses $30M
PolicyBlog, Wendy Davis - Thursday, July 1, 2010
Controversial behavioral targeting company Phorm lost $30 million last year and $ ...