- Hey, Come Back Here! Can't We Be Friends?
Data and Targeting Insider, Steve Smith - Friday, October 29, 2010
Getting the creative right has always been a problem in behavioral targetin ...
- White House Creates Privacy And Internet Policy Committee
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 27, 2010
An interesting post by Cameron Kerry and Christopher Schroeder on the Whi ...
- Video Gets Specific: Vanderhook On Buying BBE
Data and Targeting Insider, Steve Smith - Friday, October 22, 2010
As Mediapost's AdNets conference returns to New York on Nov. 2, ...
- Report: Click Fraud Reaching New Heights
Online Media Daily, Laurie Sullivan - Wednesday, October 20, 2010
Advertisers waste millions of dollars on fake ad clicks, eroding the credibili ...
- Behavioral Targeting And The Privacy Dilemma
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 20, 2010
Data management has become painful for the online advertising industry. While t ...
- What Do You Want to Watch Next?
Data and Targeting Insider, Steve Smith - Friday, October 15, 2010
Predicting what site visitors might want to read next most often ...
- Vegas.com's Mobile Strategy Will Include Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 13, 2010
Vegas.com is on a path to deploy opt-in behavioral targeting technology ...
- Lawmakers Blast Legalese-Ridden Privacy Policies
Online Media Daily, Wendy Davis - Sunday, October 10, 2010
Two influential lawmakers said Friday they were concerned that Web companies a ...
- The Forever Cookie: New Tracking Technologies Continue To Threaten Privacy
PolicyBlog, Wendy Davis - Monday, October 11, 2010
In March of 2005, ad technology company United Virtualities boasted that ...
- Mobile Behavior Still Culturally Specific
Data and Targeting Insider, Steve Smith - Friday, October 8, 2010
The old saw about mobile media is that the U.S. is "behin ...
- Should Behavioral Targeting Be Opt-In?
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 6, 2010
Privacy clearly went from a topic ignored by most to a wo ...
- Industry Launches Behavioral Data Opt-Out
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
To discourage federal intervention, leading marketing organizations are preparing to roll o ...
- Industry Group Truste Abandons BT Icon, Adopts DAA Graphic
Online Media Daily, Wendy Davis - Monday, October 4, 2010
The industry privacy group Truste has abandoned an effort to roll o ...
- Can Publishers Plug Their Data Leaks?
Data and Targeting Insider, Steve Smith - Friday, October 1, 2010
All year I have been hearing advertisers, ad networks and data provide ...