- Shopping Behavior 2010: Phoning It In
Data and Targeting Insider, Steve Smith - Friday, November 26, 2010
If retailers think the Internet permanently changed the way people research a ...
- Behavioral Targeting Classifications Read Between The Lines
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 24, 2010
Understanding consumer intent and knowing how to meet consumer needs seem li ...
- Kindsight Readies Test Of ISP-Based Targeting, Hasn't Named ISPs
PolicyBlog, Wendy Davis - Wednesday, November 24, 2010
Two years after complaints by lawmakers, consumer advocates and others shut do ...
- Better Advertising Betters Industry 'Assurance' By $9.5MM
Online Media Daily, Gavin O'Malley - Monday, November 22, 2010
Better Advertising has raised $9.5 million, the behavioral ad regulation start-up sa ...
- SOS: Publishers Have Sprung A Data Leak...Or Two...Or 40
Data and Targeting Insider, Steve Smith - Friday, November 19, 2010
If publishers don't start making the most of the data they colle ...
- Behaviorally Targeted Pilot Aims To Educate Consumers
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 17, 2010
Publishers Clearing House (PCH) ran a six-month pilot program supported by TRUST ...
- Report: Congress To Explore Do-Not-Track
PolicyBlog, Wendy Davis - Tuesday, November 16, 2010
The technological feasibility of a do-not-track registry might be uncertain, but t ...
- What's Cookin'
Research Brief, Jack Loechner - Monday, November 15, 2010
A unique segment of active online users within the ranks of ho ...
- Is A 'Privacy Czar' On The Way?
Data and Targeting Insider, Steve Smith - Friday, November 12, 2010
It looks as if the recent public scrutiny of online privacy a ...
- Self-Regulation Vs. Legislation: FTC, Commerce Dept. Set To Offer Differing Takes On Privacy
PolicyBlog, Wendy Davis - Friday, November 12, 2010
The Federal Trade Commission and Commerce Department are both expected to iss ...
- Behavioral Targeting Taps Social Signals
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 10, 2010
Those who follow MediaPost's search news know I've become fascinated by t ...
- Without Legislation, FTC's Do-Not-Track System Lacks Mandate
PolicyBlog, Wendy Davis - Wednesday, November 10, 2010
Federal Trade Commission Chairman Jon Leibowitz told lawmakers this summer that t ...
- Transparency Is The Only Policy
Data and Targeting Insider, Steve Smith - Friday, November 5, 2010
Just when you thought that the roll-out of industry self-policing efforts w ...
- AudienceScience Brings Wunderloop Technology To U.S.
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 3, 2010
Buy a company overseas for its proven technology and adapt it f ...