- Follow Me, Track Me, Pigeonhole and Segment Me... Please!
Data and Targeting Insider, Steve Smith - Friday, September 30, 2011
I don't know if my Comcast Xfinity iPad app is tracking ...
- The Changing Role Of DSPs
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 28, 2011
Demand-side platforms (DSPs) have caught my attention. I predict they will chan ...
- The Facebook Influence: They Really, Really 'Like' You
Data and Targeting Insider, Steve Smith - Friday, September 23, 2011
Facebook did an Apple this week. It whipped up anticipatory enthusiasm f ...
- Datran Media And ContextWeb Assume Merger
Online Media Daily, Laurie Sullivan - Thursday, September 22, 2011
Datran Media and ContextWeb are in the midst of a quiet merge ...
- Yahoo Patent Hunts Emotional State To Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 21, 2011
I'm fascinated by patents and often log on to the United Stat ...
- CitizenNet Launches Desktop Marketing Platform for Facebook
The Social Graf, Erik Sass - Tuesday, September 20, 2011
One of the great things about covering social media and technology ...
- Look Into Our Eyes: The Art Of The Gaze
Data and Targeting Insider, Steve Smith - Friday, September 16, 2011
Forget your click-throughs, your hang times, your content choices. One of t ...
- FTC: Don't Track Kids Without Parents' Consent
Online Media Daily, Wendy Davis - Thursday, September 15, 2011
The Federal Trade Commission on Thursday proposed that companies be prohibited fr ...
- Another VC Round For Behavioral Targeting Company
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 14, 2011
Venture capitalists apparently want to throw money at companies developing behavioral targeti ...
- Contextual + Behavioral: It Depends The Meaning Of 'Bass'
Data and Targeting Insider, Steve Smith - Friday, September 9, 2011
I am not sure if Keith Piper and the crew he lea ...
- Havas Selects Evidon's Privacy Platform
Online Media Daily, Steve McClellan - Thursday, September 8, 2011
Havas Digital, a unit of the Paris-based ad holding company, has select ...
- New W3C Initiative Aims To Define Tracking
PolicyBlog, Wendy Davis - Friday, September 9, 2011
The Internet guidelines group World Wide Web Consortium, known as W3C, ...
- Behavioral Targeting Comes To TV Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 7, 2011
Companies targeting ads to consumers on TVs based on location, channel surfi ...
- Changing The Game: Mobile Moves Behavior
Data and Targeting Insider, Steve Smith - Friday, September 2, 2011
I recently spent time at the Mobile Insider Summit in Lake Tah ...