- Omnicom's Annalect Will Merge Offline And Online Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 30, 2011
With Annalect, Omnicom Media Group is quietly rolling out a strategy identifyi ...
- Online Ad Targeting Will Aid Political Agendas
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 23, 2011
Ramping up for the 2012 U.S. elections, Pandora became the latest Intern ...
- Pet-Owning Vitamin-Poppers Want Their iPads
Data and Targeting Insider, Steve Smith - Friday, November 18, 2011
Long before "Freakonomics" revealed to a larger audience just how fascinating spor ...
- PRN, Outcast Get NFL Highlights
Digital Outsider, Erik Sass - Friday, November 18, 2011
Premier Retail Networks, which operates digital out-of-home networks in big retail chai ...
- Will comScore Data Validation Help Calm Advertisers' Fears?
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 16, 2011
comScore has begun to validate eXelate's audience intent data. Measuring the audien ...
- Tapad Taps Evidon For Mobile Opt-Outs
Online Media Daily, Steve Smith - Tuesday, November 15, 2011
The number of app, banner and operating system platforms on which ...
- Apple of Our Eye: iPhone/iPad Win Staring Contests
Data and Targeting Insider, Steve Smith - Friday, November 11, 2011
I am a sucker for a good eye-tracking study. Give me ...
- Facebook Patent Application Raises Questions About Behavioral Targeting Plans
PolicyBlog, Wendy Davis - Friday, November 11, 2011
When Mark Zuckerberg appeared on the "Charlie Rose" show this week, t ...
- Behavioral Targeting Requires Data, Lots Of It
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 9, 2011
Marketing strategies built on consumer behavior requires data to support targeting decision ...
- Leibowitz Praises DAA, But Wants Networks To Honor Do-Not-Track Headers
PolicyBlog, Wendy Davis - Wednesday, November 9, 2011
Earlier this year, the ad network Chitika settled charges that it misl ...
- New Self-Regulatory Principles Impose Limits On Tracking
Online Media Daily, Wendy Davis - Monday, November 7, 2011
The industry self-regulatory group Digital Advertising Alliance on Monday issued new principl ...
- At FT, High-Tech Finally Starts to Simplify and Clarify Data
Data and Targeting Insider, Steve Smith - Friday, November 4, 2011
The high-tech systems that have been adding layers of data and real-ti ...
- Kantar Media Drives Into Car Owners' TV Preferences
MediaDailyNews, Wayne Friedman - Wednesday, November 2, 2011
Looking to grab deeper insights on automotive buyers and television, J.D. Pow ...
- Simpli.fi Speeds Up Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 2, 2011
On Wednesday, Simpli.fi CEO Frost Prioleau said the company will begin ...
- Yahoo Acquires interclick For $270 Million, Enhances Data Targeting
Online Media Daily, Mark Walsh - Tuesday, November 1, 2011
Yahoo announced Tuesday it has agreed to acquire behavioral targeting network intercli ...