- BlueCava Touts Device Fingerprinting
PolicyBlog, Wendy Davis - Tuesday, January 31, 2012
The company BlueCava boasted this week that its technology, which relies ...
- Thank You So Much For Tracking Me Relentlessly
Data and Targeting Insider, Steve Smith - Friday, January 20, 2012
Whenever digital advertising decides it is time to explain behavioral targeting a ...
- Digesting 'Big Data' Shouldn't Produce Heartburn
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 18, 2012
Globally, businesses created 1.8 zettabytes of data in 2011, according to resear ...
- GENWI Combines Backend Data, Mobile Platform For Publishers
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 11, 2012
Mobile media should not adopt the inefficiencies of Web publishing,says PJ Gurumoha ...
- eBureau Spins Off TruSignal, Claims It Will Help Target 'Ideal' Ad Audiences
Online Media Daily, Joe Mandese - Tuesday, January 10, 2012
eBureau, the company that developed sophisticated algorithmic systems for integrating offline da ...
- Google And Others Invest In Israeli Companies
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 4, 2012
Semantic targeting ad company Peer39 has raised $2.5 million in venture capit ...
- Proposed COPPA Regs Could Knock Ad Networks Off Kids' Sites
PolicyBlog, Wendy Davis - Tuesday, January 3, 2012
If the Federal Trade Commission wants to ban companies from using behavior ...