- Microsoft To Turn On Do-Not-Track By Default In IE10
Online Media Daily, Wendy Davis - Thursday, May 31, 2012
Microsoft's next version of its Internet Explorer browser will come with do-not-tra ...
- Being Seen: Chasing Viewability
Data and Targeting Insider, Steve Smith - Friday, May 25, 2012
Let's hope that the new emphasis on viewable impressions also calls great ...
- Mobilizing Beyond the Cookie: Mobile Platforms Lurch Toward RTB Efficiencies
Data and Targeting Insider, Steve Smith - Friday, May 18, 2012
Mobile is far behind online technologies when it comes to tracking a ...
- Twitter Won't Collect Tweet-Button Data When Users Activate Do-Not-Track
Online Media Daily, Wendy Davis - Thursday, May 17, 2012
Twitter has joined the growing roster of Web companies that have promis ...
- General Motors Doesn't Like Facebook Ads
PolicyBlog, Wendy Davis - Tuesday, May 15, 2012
Car company General Motors will pull its $10 million ad campaign fr ...
- SceneTap Takes Targeting To Next Level
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 14, 2012
Meet SceneTap -- a Chicago-based startup trying to usher in another lev ...
- Targeting Taste: Getting Ahead Of Box Office Blockbusters -- And Busts
Data and Targeting Insider, Steve Smith - Friday, May 11, 2012
As the recent "Avengers" marketing juggernaut attests, all kinds of brands wa ...
- Microsoft Releases Predictive Behavior Research
Data and Targeting Insider, Laurie Sullivan - Thursday, May 10, 2012
A group of researchers at Microsoft and the CS Department of Technion-Isra ...
- Proximity Marketing Promises New Harvest of In-Store Data And Targeting
Data and Targeting Insider, Steve Smith - Friday, May 4, 2012
We may not be waiting decades for "Minority Report"-style personal signage aft ...