- Lotame Adds Android Behaviors To Cross-Platform Data Offer
MoBlog, Steve Smith - Tuesday, July 31, 2012
Data management platform Lotame says it is gaining insight into over ...
- Content Is The New Creative
Data and Targeting Insider, Steve Smith - Friday, July 27, 2012
At the OMMA Display shows this week, I noted a general realizati ...
- The Nobody Market
Online Media Daily, George Simpson - Friday, July 27, 2012
An executive vice president at the Advertising Research Foundation and his croni ...
- Vast Majority Of Americans Dislike Targeted Political Ads
PolicyBlog, Wendy Davis - Tuesday, July 24, 2012
It's no secret to industry watchers that political campaigns are stepping ...
- Forever Becoming: Paying Lip Service To Personalization
Data and Targeting Insider, Steve Smith - Friday, July 20, 2012
According to a new survey of marketers by eConsultancy, more companies a ...
- QuadrantOne Unveils Targeting Tools For Newspaper Sites
MediaDailyNews, Erik Sass - Tuesday, July 17, 2012
QuadrantOne, an online ad platform created by a consortium of newspaper publisher ...
- Tracking report: Google And Facebook Rule The Data Waves
Data and Targeting Insider, Steve Smith - Thursday, July 5, 2012
With more and more free analytics and sharing tools available from publisher ...