- DMA Says Complaints Show Confusion About Ad Targeting
Online Media Daily, Wendy Davis - Wednesday, July 31, 2013
Consumers don't accurately distinguish between behaviorally targeted ads and other types ...
- Why Consumers Do What They Do
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 26, 2013
Bryan Eisenberg believes top organic rankings occur once marketers begin to understa ...
- SteelHouse Platform Now Finds 'Like-Minded' Consumers In Real-Time
Real-Time Daily, Tyler Loechner - Thursday, July 25, 2013
Marketing technology company SteelHouse today announced that "look-alike targeting capabilities" have be ...
- Study: Google Talks With More Than Half Of All N.A. Devices Daily
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 24, 2013
Some 62.28% of all Internet-connected devices in North America send traffic throu ...
- Behavioral Marketing Still An "Untapped Asset"
Research Brief, Jack Loechner - Wednesday, July 24, 2013
According to a Silverpop study by Forrester Consulting, marketers who have adopt ...
- The Data Pool: Adhesive Forms Retargeting Co-op To Move Up The Funnel
Data and Targeting Insider, Steve Smith - Monday, July 22, 2013
Chad Little, founder of Fetchback, argues that retargeting has become "commoditized," a ...
- Web Standards Group Will Miss July Deadline For Do-Not-Track Proposal
PolicyBlog, Wendy Davis - Friday, July 19, 2013
Last November, when former Obama administration official Peter Swire was named co-cha ...
- How The Color Red Influences Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 17, 2013
Changing the color of the price from black to red on ...
- Ad Industry Hints It Will Ignore W3C's Do-Not-Track Recommendation
PolicyBlog, Wendy Davis - Tuesday, July 16, 2013
The Internet standards group World Wide Web Consortium has unequivocally rejected t ...
- Extreme Multitasking: 20% Of 18- To-34-Year-Olds Admit To Using Smartphone During Sex
MoBlog, Steve Smith - Friday, July 12, 2013
Hey, mobile marketers! Here is a challenge. How do you target mobi ...
- W3C Mulls Ad Industry Proposal For Do-Not-Track
PolicyBlog, Wendy Davis - Thursday, July 11, 2013
Two years ago, the major Web browsers started offering users the opti ...
- Consider This When Marketing To Women
SearchBlog, Laurie Sullivan - Thursday, July 11, 2013
Women control more than $7 trillion in domestic spending and purchase decisio ...
- Marketers Still Don't Capitalize On Behavior
SearchBlog, Laurie Sullivan - Wednesday, July 10, 2013
Behavioral data remains the greatest untapped asset, even for search engine marketer ...
- IAB: One In Five Users Send Do-Not-Track Request
Real-Time Daily, Wendy Davis - Monday, July 8, 2013
Around one in five Web users now send a do-not-track request wh ...
- Twitter To Start Retargeted Ads
Data and Targeting Insider, Steve Smith - Friday, July 5, 2013
Twitter is joining Facebook in allowing advertisers to target Promoted Tweets ...
- Digging Into Our History of Intent
Mobile Insider, Steve Smith - Monday, July 8, 2013
Consumers leave a long trail of social signals over the months a ...
- Behavioral Marketing Delivers
Research Brief, Jack Loechner - Tuesday, July 2, 2013
According to new research by Silverpop, with Forrester Consulting, today's buyers contr ...