- Building Characters To Fit Personas For Ad Targeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 31, 2014
For years I thought about building personas to fit marketing audience segment ...
- Fake Clicks To Cost Marketers $11.6 Billion
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 29, 2014
It's a little unsettling to read that marketers expect to waste $11 ...
- Behavior Analysis Triggering Increase In Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2014
The ability for search engines to analyze behavior remains an extremely importa ...
- Apple Patent Analyzes Moods To Target Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 27, 2014
Aside from interest, other things influence a consumer's desire to interact wi ...
- Targeting Moods: Apple Proposes Next Generation Of Psycho-Physical-Behavioral Profiling
MoBlog, Steve Smith - Friday, January 24, 2014
In a new patent application Apple is proposing an ad and conte ...
- White House Working Group To Examine Big Data Use
SearchBlog, Laurie Sullivan - Friday, January 24, 2014
Some marketers argue that Big Data and the ability to build audien ...
- How BlueKai Will Help POPSUGAR Find Its Audience
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 22, 2014
BlueKai will announce Wednesday a business deal with digital media and commer ...
- Google, Viacom Seek Dismissal Of Video Privacy Case
Online Media Daily, Wendy Davis - Wednesday, January 22, 2014
Google and Viacom are asking a federal judge to dismiss a potenti ...
- Rimm-Kaufman Group Could Have Become A Havas Search Agency
MAD, Laurie Sullivan - Friday, January 17, 2014
Havas Worldwide Digital nearly acquired the search agency Rimm-Kaufman Group prior ...
- Location-Based Mobile Ads Forecast To Hit $10.8B In 2017
Mobile Marketing Daily, Gavin O'Malley - Thursday, January 16, 2014
Delivering on mobile's full potential, location-based ad targeting is finally ready f ...
- Google Violated Canadian Privacy Law With Retargeted Health Ads
Online Media Daily, Wendy Davis - Thursday, January 16, 2014
The Canadian privacy commissioner this week criticized Google for allowing an advertis ...
- Why Trust Someone Else To Protect Your Data?
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 15, 2014
I've become fascinated with comments across the Web left behind by advertisi ...
- Behavioral Advertising Growing, But It Can Be Creepy
Around the Net in Video, P.J. Bednarski - Wednesday, January 8, 2014
Online Behavioral Advertising (OBA) is one of the fastest growing forms ...
- Targeting Taste: The Emerging Science Of Preference Profiling
Data and Targeting Insider, Steve Smith - Monday, January 6, 2014
Pandora is experimenting with ad targeting that uses some of the sa ...
- YP Acquires Sense Networks, Eyes Mobile Ad Expansion
Mobile Marketing Daily, Mark Walsh - Monday, January 6, 2014
YP on Monday announced acquiring mobile location-focused ad firm Sense Networks ...