- This Time It IS Personal: Mobile Expectation And Risk Run High
Data and Targeting Insider, Steve Smith - Tuesday, February 25, 2014
A new survey by ExactTarget suggests that consumers have high expectation f ...
- Oracle's BlueKai Acquisition Fills Gap In Advertising Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
Oracle has been strengthening its digital marketing arm for more than ...
- Data Tells Me You Eat Pickles On Your Hamburger
Data and Targeting Insider, Laurie Sullivan - Thursday, February 20, 2014
Digital signs in fast-food restaurants and retail stores got a whole l ...
- Reading the iBeacon's Signal: Brick and Mortar Gets A Data Layer
Data and Targeting Insider, Steve Smith - Monday, February 17, 2014
Retailers are rushing to deploy in-store short range wireless contact with customer ...
- Who Do Sochi Winter Olympics Brands Reach Online?
SearchBlog, Laurie Sullivan - Friday, February 7, 2014
Digital ad spend for the Winter Olympics from brands like Liberty Mutu ...
- AppTap, PCH Partner To Drive Longer-Term User Value
Mobile Marketing Daily, Steve Smith - Wednesday, February 5, 2014
App recommendation engine AppTap and Publishers Clearing House ad network Liquid Wirele ...