- IPG's Hill Holliday In New Rentrak Ratings Accord
MAD, Larissa Faw - Monday, April 28, 2014
The agency cites Rentrak's ability to target audiences more precisely. The de ...
- Marketing Measurement And Consumer Privacy
Metrics Insider, Anto Chittilappilly - Tuesday, April 29, 2014
Marketers can derive actionable insight by tracking customer journeys to conversion, bo ...
- Web Standards Group Moves Forward With Do-Not-Track Effort
Online Media Daily, Wendy Davis - Friday, April 25, 2014
The Internet standards group World Wide Web Consortium took a small b ...
- Sony Taps Social Behavior To Find Influencers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 23, 2014
Sony is working with targeting data company Pursway to connect social behavi ...
- Targeting Aisle 5: A Report From The Proximity Marketing Trenches
Data and Targeting Insider, Steve Smith - Monday, April 21, 2014
My wife and I have seen the future of in-store proximity marketi ...
- Search Data, Mixed With Time, Takes Nation's Pulse
SearchBlog, Laurie Sullivan - Friday, April 18, 2014
People increasingly rely on Internet data to plan for the future a ...
- Quirky Behavioral Facts To Help Marketers Target Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 17, 2014
A list of quirky behavioral facts about humans could help marketers targ ...
- Opera Mediaworks Taps Hunt For Hispanic Mobile Reach
MediaDailyNews, Erik Sass - Tuesday, April 15, 2014
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispani ...
- To Save The Ad Industry, Diversify Targeting
Programmatic Insider, Bill Jennings - Wednesday, April 16, 2014
Not too long ago, Will Doherty speculated what digital advertising will ...
- Restaurant Reviews Tell Us More Than What We Think We Know
SearchBlog, Laurie Sullivan - Monday, April 14, 2014
Restaurant reviews not only tell us if we're eating healthy, but provi ...
- How Search Will Take A Bite From A Cookie
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 11, 2014
Are you taking cookie tracking for granted? Cookies aren't always the be ...
- DAA Issues Specs For AdChoices Icon In Mobile
Mobile Marketing Daily, Mark Walsh - Monday, April 7, 2014
The self-regulatory group Digital Advertising Alliance on Monday released detailed instructions f ...
- IgnitionOne Keeps Score To Target Messages Along Conversion Path
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 8, 2014
IgnitionOne will introduce a self-service platform that allows brands to build campaig ...
- Tesla Drivers Like Drudge: Carefully Targeting The Connected Car
Data and Targeting Insider, Steve Smith - Monday, April 7, 2014
The early browsing results are in, and owners of Tesla's always connect ...