- Muscle Maker Grill Sends Fans To The Competition
Marketing Daily, Karlene Lukovitz - Wednesday, June 25, 2014
The campaign, the first work for Muscle Maker from its new ...
- Digital Advertising Alliance Unveils Mobile Privacy App
Online Media Daily, Wendy Davis - Thursday, June 26, 2014
The self-regulatory group Digital Advertising Alliance said on Thursday that it h ...
- Fan Fervor? Facebook, Score Posts Dominate World Cup Social Media Behavior
Data and Targeting Insider, Steve Smith - Tuesday, June 24, 2014
How and why are World Cup fans actually using hyper-connected social network ...
- I Am The Context
Mobile Insider, Steve Smith - Friday, June 20, 2014
A new launcher app from Nokia tries to cut through the clutt ...
- AddThis Opens Marketplace Of Tools To Target Social Behavior
Data and Targeting Insider, Laurie Sullivan - Friday, June 20, 2014
AddThis has launched an online marketplace featuring tools that let publishers ser ...
- New Truste App Offers Ad Preference Controls
Mobile Marketing Daily, Mark Walsh - Friday, June 13, 2014
A day after Facebook introduced expanded ad targeting based on the sit ...
- Facebook Moves Into Browser-Based Behavioural Targeting
Around the Net In MAD London, Sean Hargrave - Friday, June 13, 2014
Facebook has revealed that it will trial behavioural targeting techniques in Ameri ...
- Facebook Extends Ad Targeting To Web, App Use
Social Media & Marketing Daily, Mark Walsh - Thursday, June 12, 2014
Facebook is significantly expanding how it targets ads on the social netwo ...
- Apps May Be Underestimating Location Targeting Power
Data and Targeting Insider, Steve Smith - Wednesday, June 11, 2014
Apps that use location information to target alerts are seeing substantial lif ...
- Will Search + Social Yield Better Advertising Experience For All?
Social Media Insider, Catharine P. Taylor - Friday, June 6, 2014
As long-time readers of this column know, there are few things ...
- BBB Says LifeLock Retargeting Campaign Lacked Privacy Icons
Online Media Daily, Wendy Davis - Thursday, June 5, 2014
The Better Business Bureau said on Thursday that a recent retargeting ...