- Beaconed Shoppers Return to Regent Street
MobileShopTalk, Chuck Martin - Wednesday, September 24, 2014
The beacons are beginning to shine. After months of trials and experiment ...
- Beaconed Once: 45% Engagement; Beaconed Twice: 313% Drop in App Usage
MobileShopTalk, Chuck Martin - Monday, September 22, 2014
Nearly half of shoppers who are beaconed during a shopping trip enga ...
- Target The Mobile Shopper With Clean, Consistent, Focused Approaches
Data and Targeting Insider, Steve Smith - Tuesday, September 16, 2014
When the creative and the media align, mobile display and video campaig ...
- Toyota Uses Location To Target Prospects, Tune Creative In Labor Day Push
Data and Targeting Insider, Steve Smith - Thursday, September 4, 2014
Toyota employed mobile location-aware targeting along with localized offers this past mon ...