- Adventures In Attribution
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 28, 2014
Attribution is as inscrutable as it is necessary as the path ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, November 25, 2014
Sports fans have always been on the leading edge of mobile us ...
- 60% of Shoppers Welcome Beacons, 30% Redeem Offers
MobileShopTalk, Chuck Martin - Tuesday, November 25, 2014
Shoppers who receive beacon-triggered messages appear to be OK with getting the ...
- Yahoo To Stop Serving Targeted Ads To Some Firefox Users
PolicyBlog, Wendy Davis - Friday, November 21, 2014
When Mozilla and Yahoo announced their blockbuster new search partnership, which mak ...
- Samsung Goes Big on Beaconing, Challenges Apple; Questions Loom Large
MobileShopTalk, Chuck Martin - Friday, November 14, 2014
Samsung says it is getting into beaconing in a big way. T ...
- Beaconing Joins the Mobile Path to Purchase
MobileShopTalk, Chuck Martin - Thursday, November 13, 2014
Beacons continue to find their way into more parts of the mobi ...
- Post-Beaconing Begins; Location Info Captured Now, Used Later
MobileShopTalk, Chuck Martin - Tuesday, November 11, 2014
Welcome to the world of post-beaconing. For many months, beacons have be ...
- Beacons Rolling into the Market by the Thousands
MobileShopTalk, Chuck Martin - Wednesday, November 5, 2014
While beacons themselves don't really do a lot, they're going to cau ...
- Lord & Taylor Goes All In on Beacons; Urban Outfitters Launches
MobileShopTalk, Chuck Martin - Tuesday, November 4, 2014
The beacon tidal wave is growing. Following a successful three-month trial ...